Story-Powered Sales™ APAC - By Invitation

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Story-Powered Sales - by invitation only. Opportunity for senior sales leaders to experience the transformative power of sales storytelling.

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Story-Powered Sales - APAC- By Invitation

NOTE: There are FOUR two-hour online workshops in this course - each starting at 2:00 pm Melbourne, Australia time (AEDT).

Workshop 1: Wednesday, 1st December at 2:00pm- 4:00 pm Melbourne (AEDT) - Foundations of Sales Storytelling

Workshop 2: Friday, 3rd December at 2:00pm- 4:00 pm Melbourne (AEDT) - Connecting and Building Trust

Workshop 3: Tuesday, 7th December at 2:00pm- 4:00 pm Melbourne (AEDT) - Selling Change with Stories

Workshop 4: Thursday, 9th December at 2:00pm- 4:00 pm Melbourne (AEDT) - Getting the Decision

(Story-Powered Sales - APAC- By Invitation convert to your local time zone)

Buying decisions are driven by both rational and emotional thought processes and sellers who fail to engage, persuade, and inspire emotionally are missing opportunities. Telling and hearing specific stories at the right part of the buying process is the key to engaging both the rational and emotional sides of your buyer.

We've been teaching business storytelling for over 15 years now and have helped some of the world's largest corporations put stories to work including Microsoft, Mars, Electronic Arts, Teradata, SAP, and Danone. We can help you develop practical story skills. 

As an invited sales leader you will experience the Story-Powered Sales* program for sales teams. We teach you the techniques you need to effectively tell the story of your products and services, discover your prospect's stories, and close more and better deals faster

This program is delivered as four online workshops followed by a 4-month deliberate practice program (DPP) designed to build your story-selling habit. 

 Stories that share insight and convey emotion inspire a prospect to take the next step. Your buyer wants to know how others did it, and how your offering made a difference. Bullet points just don't cut it. But a well-told story helps prospects picture a future where they're benefitting from your solution.

Work on real opportunities

We know you are busy and it's hard to put aside a cumulative day to learn a new skill. That's why we encourage you to bring a live opportunity and improve it with stories to help make progress closing your current deals. 

Finding stories to tell

You will have your own stories, but often they are hidden away in the recesses of our memories. During the program, we'll help you remember your stories to build up your story bank.

Fits with your Current Sales Process

Story-Powered Sales integrates with your sales approach to enhance what is already in place. CRM and sales methodologies help track and steer opportunities but Story-Powered Sales teaches salespeople how to have the crucial conversations that enable your sales strategies.

Teaching storytelling skills and making them stick

Story-Powered Sales is not a one-off event, but a complete 4-month program. It includes:

  • Four two-hour online workshops. The workshops are highly interactive as we firmly believe in the power of practical activities to foster learning. You will engage in hands-on activities during and between the webinars to build your storytelling skills and confidence
  • Deliberate Practice Program to embed the learning. The program runs over four months. and there are three parts
    • An online course which explains exactly how to use your new stories for prospecting, meetings, proposals, and presentations
    • And, each week, you'll receive a short email containing tips and story examples to help embed your new story skills

The Deliberate Practice Program includes online support, with the opportunity to ask questions and share your experiences at any time.

Who should attend?

This course is invitation-only for corporate sales leaders. (Anecdote also use these courses to develop our implementation partners).

About your facilitators

Mike Adams is the author of the bestselling book Seven Stories Every Salesperson Must Tell. Mike helps corporate sales teams find and tell their best stories. Mike has performed sales story-work all over the world for global companies such as Schlumberger, Nokia, Siemens, Motorola, Halliburton and SAP to name a few.



What do I need for the webinars?

You'll need a quiet location with good broadband access. It helps if you have a good quality microphone and you'll get more from our visuals if you have at least a laptop-size screen.

Please make sure you are well-lit so that the other participants can see you. We'll be practising oral stories and want to see your facial expressions and body language.

For the story coaching between webinars, you'll need the WhatsApp program installed on your smartphone.

What course materials do I get?

As soon as you register we'll send a physical copy of the course workbook. This video link that shows you what the workbook is like.

You'll be able to use a temporary PDF file of the workbook and exercises if we can't get the workbook to you in time .

What can I do to prepare for the event?

Please bring a case study example from your business - that is, the details about another customer that succeeded with your products and services. We'll help you turn it into a story.

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Date and time


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Refunds up to 7 days before event

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Organiser Anecdote International

Organiser of Story-Powered Sales™ APAC - By Invitation

Anecdote is a training and consulting firm recognised as a world leader in the use of storytelling in business. We help leaders and sellers tap into the natural power of stories to simplify change and make their strategy stick. We help businesses become more human and more engaging.

We have worked with some of the world's leading companies, including IBM, BHP Billiton, Shell, KPMG, Microsoft, Fuji Xerox, NAB, Siemens, Axiata and Rio Tinto. Our headquarters are located in Melbourne, Australia, and we have partners in 26 countries. Our programs have been translated into 11 languages. We deliver projects and programs right across the globe.

For practical business storytelling techniques, usable business stories, interesting aritcles and events, subscribe to Anecdotally, our monthly newsletter.

Anecdote Pty Ltd | ABN: 81 248 815 238

Ph: +61 1300 720 537

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