Story-Powered Sales™ Americas and Europe - By Invitation

Story-Powered Sales™ Americas and Europe - By Invitation

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US$2,150

Date and time

Location

Online event

Refund policy

Refunds up to 7 days before event

This invitation-only program provides an opportunity for senior sales leaders to experience the transformative power of sales storytelling.

About this event

Interested in evaluating this program for your organisation? We may be able to organise a free ticket for you! Send us an email to find out more: people@anecdote.com

NOTE: There are FOUR two-hour online workshops in this course—each at 10:00am Eastern Daylight Time (EDT) / 3:00 pm British Summer Time (BST).

Workshop 1: Tuesday 11th October, 10:00am - 12:00pm New York (EDT) / 3:00pm - 5:00pm London (BST)—Foundations of Sales Storytelling

Workshop 2: Thursday 13th October, 10:00am - 12:00pm New York (EDT) / 3:00pm - 5:00pm London (BST)—Connecting and Building Trust

Workshop 3: Tuesday 18th October, 10:00am - 12:00pm New York (EDT) / 3:00pm - 5:00pm London (BST)—Selling Change with Stories

Workshop 4: Thursday 20th October, 10:00am - 12:00pm New York (EDT) / 3:00pm - 5:00pm London (BST)—Getting the Decision

Buying decisions are driven by both rational and emotional thought processes and sellers who fail to engage, persuade, and inspire emotionally are missing opportunities. Telling and hearing specific stories at the right part of the buying process is the key to engaging both the rational and emotional sides of your buyer.

We've been teaching business storytelling for over 15 years now and have helped some of the world's largest corporations put stories to work including Microsoft, Mars, Electronic Arts, Teradata, SAP, and Danone. We can help you develop practical story skills. 

As an invited sales leader you will experience the Story-Powered Sales* program for sales teams. We teach you the techniques you need to effectively tell the story of your products and services, discover your prospect's stories, and close more and better deals faster

This program is delivered as four online workshops followed by a 4-month deliberate practice program (DPP) designed to build your story-selling habit. 

 Stories that share insight and convey emotion inspire a prospect to take the next step. Your buyer wants to know how others did it, and how your offering made a difference. Bullet points just don't cut it. But a well-told story helps prospects picture a future where they're benefitting from your solution.

Work on real opportunities

We know you are busy and it's hard to put aside a cumulative day to learn a new skill. That's why we encourage you to bring a live opportunity and improve it with stories to help make progress closing your current deals. 

Finding stories to tell

You will have your own stories, but often they are hidden away in the recesses of our memories. During the program, we'll help you remember your stories to build up your story bank.

Fits with your current sales process

Story-Powered Sales integrates with your sales approach to enhance what is already in place. CRM and sales methodologies help track and steer opportunities but Story-Powered Sales teaches salespeople how to have the crucial conversations that enable your sales strategies.

Teaching storytelling skills and making them stick

Story-Powered Sales is not a one-off event, but a complete 4-month program. It includes:

  • Four two-hour online workshops. The workshops are highly interactive as we firmly believe in the power of practical activities to foster learning. You will engage in hands-on activities during and between the webinars to build your storytelling skills and confidence
  • Deliberate Practice Program to embed the learning. The program runs over four months and includes:
    • An online course which explains exactly how to use your new stories for prospecting, meetings, proposals, and presentations
    • And, each week, you'll receive a short email containing tips and story examples to help embed your new story skills

The Deliberate Practice Program includes online support, with the opportunity to ask questions and share your experiences at any time.

Who should attend?

This course is invitation-only for corporate sales leaders. (Anecdote also uses these courses to develop our implementation partners).

About your facilitator

Mike Adams is the author of the bestselling book, Seven Stories Every Salesperson Must Tell. Mike helps corporate sales teams find and tell their best stories. Mike has performed sales story-work all over the world for global companies such as Schlumberger, Nokia, Siemens, Motorola, Halliburton and SAP to name a few.

To connect with Mike on LinkedIn, click here.

FAQs

What do I need for the webinars?

You'll need a quiet location with good broadband access. It helps if you have a good quality microphone and you'll get more from our visuals if you have at least a laptop-size screen.

Please make sure you are well-lit so that the other participants can see you. We'll be practising oral stories and want to see your facial expressions and body language.

For the story coaching between webinars, you'll need the WhatsApp program installed on your smartphone.

What course materials will I receive?

As soon as you register we'll send a physical copy of the course workbook. 

You'll be able to use a temporary PDF file of the workbook and exercises if we can't get the workbook to you in time for the first webinar.

What can I do to prepare for the event?

Please bring a case study example from your businessthat is, the details about another customer that succeeded with your products and services. We'll turn it into a story.

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