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Story-powered Culture Change - San Jose 2018

Anecdote International

Friday, 7 December 2018 from 9:00 am to 5:00 pm (Pacific Standard Time)

Story-powered Culture Change - San Jose 2018

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Ticket Type Sales End Price Fee Quantity
Early Bird Ended US$850.00 US$0.00
Standard 05/12/2018 US$1,250.00 US$0.00

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Event Details

"If you want to change the culture you need to change the stories." (Putting Stories to Work, p.124)

Culture change is hard, partly because it’s difficult to know what’s really happening in your business. It’s hard for you to hear the stories being told at the front line, and often throughout your company too.

For nearly 20 years, we’ve been using an approach based on in-house anecdote collection that gives you organisational X-ray vision, engages emotions, and inspires action for change.

It involves your decision-makers making sense of anecdotes collected from your people. You can then design small interventions that shift the stories told, and, in turn, shift your culture.

This story-powered culture change is best suited to seemingly intractable cultural challenges where traditional techniques have failed, such as:

  • improving diversity and inclusion
  • remedying poor leadership
  • enhancing employee engagement
  • cultivating high-performing teams
  • discovering purpose and values.

We have employed story-powered culture change at some of the world’s leading businesses, including KPMG, IBM, AstraZeneca and Fuji Xerox.

In our one-day workshop on this approach, you will learn techniques for discovering and collecting anecdotes in your business, making sense of those stories, and designing complexity-based interventions to nudge your culture in a new direction.

Who should attend?

This workshop is suited to anyone responsible for large-scale culture change. Typically, people in the following roles love this program:

  • organisational development
  • organisational change
  • transformation teams
  • HR
  • strategy implementation
  • diversity & inclusion
  • employee engagement
  • leadership development.

What we will cover

The day is divided into three parts, each mirroring a different phase of a story-powered culture change project.

1. Discovery

Here you will learn how to collect oral stories in your organisation using anecdote circles. Specifically, you’ll learn how to craft story-eliciting questions, how to set up and facilitate anecdote circles, how to record them, how to extract stories from transcripts, and how to prepare the stories for sense-making.

2. Sense-making

This is where you help your decision-makers see patterns of behaviour in the stories. We will teach you how to set up a room for sense-making, how to facilitate the session, how to draw out the behaviour patterns, and how to capture the outputs for intervention design.

3. Intervention design

Now you are ready to design interventions based on the patterns your decision-makers have discovered. We will show you how intervention stories nudge your culture, how to test them out, and how to incorporate them into the broader activities of your company.

"The Anecdote approach is unique – there is nothing quite like it. It gave us additional and deeper insights into how our people think and feel. Without their support, we would not have heard the stories that have helped us understand, at a deeper level, the results from our people engagement survey. More importantly, the real benefit of our work with Anecdote is how they have helped us create a genuine emotional commitment to change and to follow through on action so we can achieve our ambition of being number one by people engagement."
Susan Ferrier – Head of People & Culture, KPMG Australia


About Anecdote

Anecdote is a global training company that uses its expertise to help some of the world’s leading companies, such as IBM, Shell, BHP Billiton and KPMG, develop their storytelling and leadership skills. Anecdote is itself recognised as a world leader in the use of oral storytelling in business.

Anecdote has offices in three locations in Australia, and partners in 22 other countries. We deliver projects and programs right across the globe.

About your presenters

Shawn Callahan founded Anecdote in 2004 with the clear purpose of restoring humanity to the workplace. An entertaining business storyteller himself, Shawn has run storytelling programs for thousands of participants from some of the world’s biggest companies. He is also the author of Putting Stories to Work, a book which recently won a gold medal (jointly shared with Nancy Duarte) at the Axiom Business Book Awards.

Dr Criscillia Benford is a specialist in narratology (a.k.a the science of storytelling and story structure) whose approach is based in information theory. Her PhD is from Stanford.

Dr Anna Marie Trester 
is an interactional sociolinguist and storyteller whose research interests include language and identity performance and the language of business. Her PhD is from Georgetown.

Have questions about Story-powered Culture Change - San Jose 2018? Contact Anecdote International

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When & Where

Quadrus Conference Center
Q1 Conference Room
2400 Sand Hill Road
Menlo Park, CA 94025

Friday, 7 December 2018 from 9:00 am to 5:00 pm (Pacific Standard Time)

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Anecdote International

Anecdote is a global training company that helps leaders and sellers influence and inspire action with oral stories.

Its clients include IBM, BHP Billiton, Shell, KPMG, Microsoft, Fuji Xerox, NAB, Siemens, Axiata and Rio Tinto. We are a global enterprise undertaking projects in the Asia, Americas, United Kingdom, India and Europe. Anecdote's headquarters in Melbourne.

For practical business storytelling techniques, book reviews, events, and articles, subscribe now to Anecdotally — our monthly newsletter.

Anecdote International Pty Ltd | ABN: 81 248 815 238

Ph: +61 1300 720 537

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