ACBC Victoria, Asialink Business and Eureka Skydeck are delighted to invite you to attend State of the Nation: China, 'China's Travelling Millennials'.

China is already Australia’s most valuable tourism market and over the next decade, the number of visitors is expected to soar to more than 3.3 million a year. China’s savvy millennials are claiming an increasing share of the tourism market, and are actively seeking unique travel experiences. But in a globally competitive travel market, Australia cannot take the surge in Chinese visitors for granted.

Hear from an expert panel on why sophisticated insights and cultural understanding is essential to ensuring Australia’s tourism offering caters to the needs, tastes and preferences of China’s travelling millennials.

Our panel of key tourism industry representatives will lead discussions on:

• Understanding the needs of Chinese travellers
• Ensuring your tourist facility is offering a unique experience
• Upskilling tourist providers with the right skill set to attract and increase visitors
• How the tourism industry can collaborate to create holistic experiences that attract Chinese millennials

Panellists:

• Nicki Kenyon, General Manager – Consumer Markets, Visit Victoria
• Tim Grandfield, Executive Officer, Great Southern Touring Route Australia
• Saxon Booth, Director of Business Development, Dragon Trail Interactive (via video link from Shanghai)
• Moderator - Nick Henderson, Director, China Practice, Asialink Business
• Additional panellists to be announced