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State of Social Marketing in 2019 – Insights from the World Social Marketing Conference (NSW)

Australian Association of Social Marketing

Friday, 23 August 2019 from 11:45 am to 1:45 pm (AEST)

State of Social Marketing in 2019 – Insights from the...

Ticket Information

Ticket Type Sales End Price Fee Quantity
AASM Member 1d 18h 29m $10.00 $1.64
Non Member 1d 18h 29m $20.00 $2.19
Students 1d 18h 29m Free $0.00

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Event Details

The conclusion of the most recent World Social Marketing Conference 2019 in Edinburgh, UK saw the emergence of a number of key trends in social and behaviour change research and practice. The NSW Hub of the Australian Association of Social Marketing would like to invite all change agents to a panel session to hear about these key trends from a selection of expert speakers working at the forefront of social and behaviour change, and who were invited speakers at the conference.

If you missed out on the World Social Marketing Conference, this is an opportunity to gain key insights into the latest developments in the social change space, based on:

  • 120 peer reviewed presentations
  • 19 interactive sessions
  • 5 special panel sessions

If you were a delegate at the World Conference, we would love your thoughts and ideas on how we should move forward as a community of change makers in these emergent areas.

The AASM recently held a similar event at our VIC Hub on 26 July 2019, which was met with overwhelmingly positive response.

“I’m always keen to attend AASM events to hear the latest industry insights. The recent wrap-up of the World Social Marketing Conference was particularly useful in understanding emerging global trends and practices. I left ready to follow up and read more.”

“A really worthwhile event about the latest trends and best practices.”

“Fantastic briefing on the highlights of the international conference from people who attended, especially covering emerging trends in social marketing and case studies from around the world.”

“Lots to think about from AASM briefing, especially Top Six Trends from successful social marketing campaigns around the world.”


Please join us and a new set of speakers in what promises to be an exciting and thought-provoking evening.



 

Speakers

Ross Gordon  

Ross Gordon is a Professor at Queensland University of Technology in Brisbane. He was a committee member of the World Social Marketing Conference 2019, held in Edinburgh, UK, and is also President of the Australian Association of Social Marketing (AASM). Ross is an interdisciplinary social change activist with degree qualifications in marketing, public policy, and politics and history. His work focuses on social issues and social change, through a critical, reflexive and multi-perspective lens. His discipline expertise lies in social marketing, consumer cultures, and critical marketing teaching and research. He works across various social change topic areas including energy efficiency, environmental sustainability, alcohol and alcohol marketing, gambling, tobacco control, mental health, and workplace bullying. He is also interested in critiques of neoliberalism and related social activism.

 

Erik Cateriano Arevalo

Erik Cateriano Arevalo has a Bachelor in Media and Communication Studies in Peru and for 5 years he has worked as a communication officer for public health interventions carried out by the Ministry of Health and NGOs in his country. In 2015 he worked as a fieldwork coordinator in a social marketing intervention in Northern Peru carried out by the CRONICAS Center of Excellence in Chronic Diseases, aimed at reducing salt intake in six rural villages. Recently, he has completed a Master in Public Health specializing in Health Promotion at the University of Wollongong Australia. Erik is also a member of the Latin American Social Marketing (LAMSO).

 

Nadia Zainuddin

Nadia Zainuddin is a Senior Lecturer at the University of Wollongong and a specialist in social and behaviour change research, using services marketing and social marketing theories and frameworks to bring about positive social change. She is most well-known for her work in the area of value creation and destruction, examining how academics, managers, and organisations can create, communicate, and deliver value to citizens in order to facilitate desirable actions that provide positive individual as well as societal outcomes. She is also a mixed methodologist, drawing from a variety of qualitative and quantitative research techniques.

 


 

This seminar will be hosted by the Sydney Business School, University of Wollongong at their Circular Quay campus. Sydney Business School UOW  has a staffed reception on Level 8 of the seminar venue should attendees require assistance.

 

Have questions about State of Social Marketing in 2019 – Insights from the World Social Marketing Conference (NSW)? Contact Australian Association of Social Marketing

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When & Where


Sydney Business School, University of Wollongong
Gateway Building, Boardroom 2, Level 10
1 Macquarie Place
Circular Quay, NSW 2001
Australia

Friday, 23 August 2019 from 11:45 am to 1:45 pm (AEST)


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