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Startup workshop: Intro to starting up right

2aT Startup

Thursday, 18 April 2019 from 10:00 am to 4:00 pm (AEST)

Startup workshop: Intro to starting up right

Ticket Information

Ticket Type Sales End Price * Fee Quantity
One Seat 17/04/2019 $269.00 $15.88
* Prices include GST

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Event Details

Run by Founders for Founders

2aT Startup, a Melbourne based creative agency brings you their Small Business Workshop: Intro to Starting Up Right.

This is a full day event where you'll hear from 4 inspiring founders, who will educate you on areas they believe to be vital in order to give your business the best foot forward! From having client agreements in place to sole-trader vs company structures, tax, GST, social media, marketing and more.

You'll be treated to 3 hands-on workshops, a delicious lunch, a Founders power session on understanding the importance of self-confidence in business and plenty of time to connect with the Founders and other like-minded peers.

 

 

WHO IS THIS FOR?

Anyone who has taken the leap or is about to take the leap and start their new business. Specifically designed for startups, this day has been curated for those who understand the importance of being knowledgable across all areas of business and the importance of starting up right. 

With a maximum capacity of 10 attendees, this group is kept intimate to ensure 1:1 value. You'll have the opportunity to connect with other participants over a delicious lunch and also time to ask our facilitators questions throughout. 

WHAT WILL WE COVER?

Must-know legalities for your business:

  • Client agreement contracts, what they do and why you need them.
  • Trademarking and IP explained.
  • Which structure is right for you: Sole traders, companies and partnerships

Knowing your numbers:

  • When to charge GST.
  • Personal tax and business tax, how it works and what's the difference.
  • How to pay yourself.
  • Invoicing systems and why they are important.

Marketing 101:

  • Discovering your audience
  • The importance of branding
  • Social Media for small business:
    Where is your audience hanging out, what to post, how to create content and more!
  • The rise of Instagram and why you should be on it!

Be your own cheerleader:

  • Through the power of storytelling, Sheree will share her story including the highs and lows of starting One Roof which now houses over 85 small businesses. She will also share how she raised 1 million dollars in funding and how self-confidence and perseverance have been the key to her success.


MEET YOUR FACILITATORS
 

Legals for your startup
Facilitator: 
Demetrio Dema

Demetrio is an entrepreneur, lawyer and founder of the ‘new-gen’ law firm, Law Squared. And will be sharing a wealth of knowledge, key tips and advice on contracts and agreements to IP and Trademarking for small business.

We know legal can be intimidating and costly for startups which often leads it to be avoided, making this power session with Demetrio extremely valuable. You'll even have the chance to ask questions specifically for your business along the way! 

 

 

Accounts for your startup
Facilitator: Stacey Price

A qualified Chartered Accountant and Registered BAS Agent and self-confessed numbers nerd. Stacey is the Founder of Healthy Business Finance and specialises in helping business owners to understand their financial information.

Stacey brings over 19 years of accounting experience with her, and through financial training and education, she makes the process easier and even (dare we say) enjoyable. 

On the day, Stacey will lead you through all the answers to those hard pressing questions around BAS, GST and helpful invoicing systems. 

 


Brand and marketing for your startup
Facilitator:
Toni-Marie Aston

Combining both her passion of supporting small businesses with her expertise in marketing and branding, Toni took the leap in 2015 to launch her business with a mission to not only support small business but also to educate them about what makes a great band both off and online.

2aT Startup has helped over 100 startups and is quickly becoming a supportive platform and online resource for small businesses alike.

On the day, Toni will cover her 6 steps to do before a marketing strategy as well as the ins and outs of social media and branding for small business. 

Combining both her passion of supporting small business with her expertise in digital marketing

and branding, Toni took the leap and quit her successful role as an eComm and Digital

Marketing Manager. And in December 2015 she launched 2aT Startup, with a mission to not

only support small business, but also to educate them about what makes a great brand both

off and online.

Now within less than 3 years of launching, 2aT has gained a st

rong clientele and is quickly

becoming a supportive platform and online resource hub for small businesses alike

Combining both her passion of supporting small business with her expertise in digital marketing

and branding, Toni took the leap and quit her successful role as an eComm and Digital

Marketing Manager. And in December 2015 she launched 2aT Startup, with a mission to not

only support small business, but also to educate them about what makes a great brand both

off and online.

Now within less than 3 years of launching, 2aT has gained a st

rong clientele and is quickly

becoming a supportive platform and online resource hub for small businesses alike



Self-confidence when starting up
Speaker:
Sheree Rubinstein

Former corporate lawyer Sheree Rubinstein is the Founder of One Roof, Australia’s leading coworking space dedicated to supporting women in business. 

From testing her idea at a pop-up Airbnb space to now housing over 85 businesses! In 2015, Sheree was nominated as one of Australia’s top young innovators. In 2016, she was awarded the Victorian Young Achievers Leadership award and most recently Sheree has raised 1 million dollars in funding.

Sheree strongly believes that confidence and courage play a major role in her success and brings a wealth of knowledge to the day. She will share her story over an intimate and inspiring session which will include time for some questions and answers. 

  

INCLUSIONS & KEY TAKEAWAYS:

We are all so excited to bring this event to you and have included exclusive discounts for each participant as well as take-home worksheets and access to key slides from the day!

To ensure this workshop is interactive and tailored to the group, all participants will be asked to complete a short Q&A to help us better understand you and your business goals. You will walk away with a clear understanding of how to tackle each area covered and practical steps to help your business start off right.

Inclusions overview:

  • x3 Interactive workshops from successful business founders.
  • Hands-on practical class work.
  • x1 Inspiring talk from Sheree, founder of One Roof.
  • A chance to connect with other like-minded peers.
  • A delicious and nutritious lunch.
  • Tea and coffee provided throughout.

Exclusive discounts for each participant

  • One Roof: Free one-week pass for coworking
  • 2aT Startup: $100 voucher for any of our marketing services
  • Law squared: 10% off CUBED startup documents 
  • Healthy Business Finances: free accounting software assessment and health check*

* T&C's apply.


We like to keep our group intimate to ensure everyone gets the best value, which is why we only offer limited seating of up to 10 at each workshop.

The workshop is hosted by 2aT Startup and is held at One Roof Events & Co-working in Southbank.



 

Kind words from a previous 2aT workshop:

".... Toni covered a great deal of information in the 3-hour workshop and really helped me to focus on the purpose of posting and how to chose content. Great for beginners or those who know how to post but are not thinking strategically about Instagram'

- Kristen, Melbourne

Read more reviews here.


Combining both her passion of supporting small business with her expertise in digital marketing

and branding, Toni took the leap and quit her successful role as an eComm and Digital

Marketing Manager. And in December 2015 she launched 2aT Startup, with a mission to not

only support small business, but also to educate them about what makes a great brand both

off and online.

Now within less than 3 years of launching, 2aT has gained a st

rong clientele and is quickly

becoming a supportive platform and online resource hub for small businesses alike

Combining both her passion of supporting small business with her expertise in digital marketing

and branding, Toni took the leap and quit her successful role as an eComm and Digital

Marketing Manager. And in December 2015 she launched 2aT Startup, with a mission to not

only support small business, but also to educate them about what makes a great brand both

off and online.

Now within less than 3 years of launching, 2aT has gained a st

rong clientele and is quickly

becoming a supportive platform and online resource hub for small businesses alike

Have questions about Startup workshop: Intro to starting up right? Contact 2aT Startup

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When & Where


One Roof Coworking
79 City Road
#77
Southbank, VIC 3006
Australia

Thursday, 18 April 2019 from 10:00 am to 4:00 pm (AEST)


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Organiser

2aT Startup

2aT Startup is a Melbourne based creative agency supporting startups ad small businesses through digital and design services.

Toni-Marie Aston, who runs our workshops is the founder of 2aT Startup.

Combining both her passion of supporting small business with her expertise in digital marketing and branding, Toni took the leap and quit her successful role as an eComm and Digital Marketing Manager. And in December 2015 she launched 2aT Startup, with a mission to not only support small business but also to educate them about what makes a great brand both off and online. 

Now since launching over 3 years ago, 2aT has gained a strong clientele and is quickly becoming a supportive platform and online resource hub for small businesses alike.

 

We hold our Instagram workshops monthly and also offer e-Newsletter, startup and brand workshops. We also offer private workshops tailored to your needs, for this option please enquire within info@2atstartup.com.au

  Contact the Organiser

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