Free

Startup Ballarat Free Masterclass: Session 2 Customer & competitor research

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Ballarat Tech School

136 Albert Street

Ballarat Central, VIC 3350

Australia

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StartUp Ballarat is managed by City of Ballarat, with support from Launch Vic. We are excited to offer our community the opportunity to take part in a series of masterclasses offering an introduction to human-centred design, design thinking and innovation. They will be delivered by Ballarat's own Splendid Studios. These masterclasses are ideal for anyone currently exploring a start up business idea.

The sessions will be highly interactive, offering at least one practical exercise per event. The four sessions will be linked thematically but will be standalone; attendees will derive benefit irrespective of the number of sessions they attend. Lunch and materials will be provided.

Session 2 - Customer and competitor research will cover 3 topics:

- Who are your customers?

Introducing proto-personas, empathy maps and customer jobs; introduction to customer research; customer observation and interview

- Research Analysis

Introducing affinity mapping and journey mapping

- Competitor Research

Identifying competitors, competitor matrix, SWOT analysis

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Date and Time

Location

Ballarat Tech School

136 Albert Street

Ballarat Central, VIC 3350

Australia

View Map

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