Free

Speaker Series @ The Studio: Archetypes and Cracking Your Founder's Story

Event Information

Share this event

Date and Time

Location

Location

The Studio, Level 6

Sydney Startup Hub

11 - 17 York St

Sydney, NSW 2000

Australia

View Map

Event description
Archetypes and Cracking Your Founder's Story

About this Event

An essential part of a start-up is knowing your mythology and founders’ story as it immediately injects your brand with authenticity and engagement. This story needs to be carefully crafted and often brand archetypes are an important tool to help with this.

Peter Drinkwater, CEO of House of Brands Group will talk through how to use archetypes to develop a compelling narrative for your brand, your purpose and why you exist.

House of Brand is a global in-demand brand research, analytics and brand experience (BX) strategy consultancy. Their goal is to help businesses create a brand with a strong energy of their own.

Schedule

12.15pm: BYO lunch, Grab a Tea or Coffee, Sign in.

12.30pm - 1.10pm: Talk / Presentation

1.10pm - 1.30pm: Q&A with audience

1.30pm session ends

Peter Drinkwater, CEO of House of Brand

Share with friends

Date and Time

Location

The Studio, Level 6

Sydney Startup Hub

11 - 17 York St

Sydney, NSW 2000

Australia

View Map

Save This Event

Event Saved