SOPHIC Hair Craft - WEBINAR

Hosted by Joe Curzi, salon owner and SOPHIC expert of Curjo Hair Adelaide, alongside Annie, SOPHIC and OWAY Ambassador for the Queensland region, this session combines real-world salon experience with practical, inspired education. Together, they share insight grounded in daily professional use—bridging philosophy with performance.

Throughout the webinar, you will deepen your understanding of SOPHIC’s care and styling architecture, learning how to work with the range intentionally to support hair health, longevity, and versatile styling outcomes. The focus is on clarity, confidence, and purposeful product selection.

You will learn how to:

• Build elevated care rituals that enhance hair integrity
• Create adaptable, high-performance styling results through intelligent layering
• Select and apply products with confidence and intention
• Communicate SOPHIC’s values and benefits clearly and authentically to clients

Delivered live online for ease and flexibility, the webinar includes an interactive Q&A, with a full recording provided to all registered participants for on-demand viewing.

Hair craft with purpose—where performance meets responsibility, in a format designed to support the realities of modern salon life.