$1,100

Social Strategy 2020 (The steps to building a social strategy & learn trend...

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Location

64 York St

64 York Street

Sydney, NSW 2000

Australia

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Refund Policy

Refund Policy

Refunds up to 1 day before event

Eventbrite's fee is nonrefundable.

Event description

Description

This is a unique opporuntiy to fast track yourself into the world of Social Media Strategy. By the end of the workshop with us, you'll be so much more confident selling in and talking about social media and strategy as well as market trends to clients.

Come join us on this insightful workshop where we will teach you how to think all things social, ultimately leading to a better understanding and depth of conversation around social media strategy as well as trends. This workshop covers where we are TODAY with social and where it is likely to go into 2020.

Looking at art, science and (the all too often forgotten) logistics of social media strategy to make successful social campaigns actually happen, as well as taking on an adaptive mindset to prepare yourself for when facebook or instagram make the next change!


Audience:

Starting with a basic understanding of social media anyone in the account service department aspiring to run a social project would benefits from this workshop. Junior to senior strategists wanting to truly expand their knowledge as well as internal marketers.

- Account Services (Senior Account Managers, Account Directors, Senior Account Directors and Group Account Directors).
- Junior Strategists through to Strategy Directors.
- In-house Marketing teams.


Workshop Outcomes:

– Be inspired to learn how social can solve client business problems into 2020.
– Define what the role of social actually is and how it relates to your company or agency.
– Pull audience insights for content ideas and channel usage.
– Understand the elements of designing a social media strategy.
– Create a top-line media plan for social media.
– Look at the role of influencers.
– Map a social media marketing funnel.
– Design a measurement & optimisation methodology.
– Tips and techniques on how to stay adaptable


Refund policy:

Unfortunately, no refunds will be given to cancellations made within a 1 day of the workshop as we’ve already planned and spent money preparing the session.

Lunch:

Please feel free to bring your own lunch and use the facilities or take advantage of local cafes and food courts. Feel free also to snack throughout the day.


Course leader:

With over 10 years in social media marketing, Nicola has consulted and led some of the largest digital change and innovation projects in the country for many wide-ranging clients including Coca-Cola, MasterCard, Woolworths, TEDx to name just a few. Nicola was an early pioneer for social media marketing in Australia, setting up one of the first social teams for the globally awarded Leo Burnett Sydney back in 2011 and later became the Managing Director for SOCiETY (IPG Mediabrands).

Nicola specialises in helping people and companies through digital change and innovation. Passionate about inspiring change, she empowers teams to embrace discomfort and overcome challenges that may be preventing them from moving forward or achieving results.

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Date and Time

Location

64 York St

64 York Street

Sydney, NSW 2000

Australia

View Map

Refund Policy

Refunds up to 1 day before event

Eventbrite's fee is nonrefundable.

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