Social media is one of the most effective and maybe cost effective ways to reach and engage with your audience and its almost universally used by consumers and brands. Social media is an essential part of a business’ online presence and has evolved into a powerful way for brands to connect with buyers and engage in instantaneous, two way conversations. There are a lot of social media platforms out there, all offering something different, which can be confusing for businesses. We’ll show you how to harness the power of social media and cut through the clutter.
Through our interactive workshop presentation and discussion we will:
Help you develop a step by step strategic approach to your social media marketing
Show you how your business can harness the power of social media and get results!
Help you to identify where your audience is and how to keep them engaged
Help you understand how your customers interact with your brand on social media
Take you through the most popular social media channels and help you understand them
Show you time saving tools for sourcing content, creating images and scheduling all your posts
Show you how to measure your social media’s effectiveness and report on return on investment (ROI)
Who Should Attend
This workshop is suited for any sized business or anyone whose role involves marketing.
Megan Del Borrello
Megan has over 15 years marketing experience, with a broad knowledge of everything online and offline, allowing for a truly integrated approach. Having previously been the Managing Director of a Digital Agency she specialises in creating and implementing marketing strategies, social media and campaign development for small to large enterprise. She has a keen interest in educating small business and not for profits to help them understand the online space. Megan is also a member of the Australian Institute of Marketing.
Katrina has worked in the marketing industry for the last 8 years after completing her Degree in Marketing & Public Relations. Having worked as an Agency Manager at a Digital Agency, she has extensive experience with website design and development, implementing marketing strategies, email marketing and social media. Katrina enjoys working with business to maximise their return on investment online and offline.
Megan and Katrina have also been speakers at various seminars and business associations and as Mum’s of toddlers they are both aware of the challenges of running a business whilst being the primary carer to a small child and have written several Blogs on the topic.