Social Media Masterclass

Event Information

Share this event

Date and Time



110 William St

110 William Street

Perth, WA 6000


View Map

Event description
Learn how to effectively connect with your audience and make social media work in your favour.

About this Event

SOCIAL MEDIA MASTERCLASS presented by Rotary WA and My Care My Choice

Sunday 10th March, 2019

9:30am: Arrival and registration

9:45am – 12:30pm: Social Media Masterclass

Rotary Office: 110 William St, Perth

By implementing the right planning in order to harness social media, one of the most influential & far-reaching communications tools of this generation, you can give your businesses & organisations the power to engage with clients, consumers & customers on a global scale.


Jess Karlsson: Marketing and Public Image Director for Rotary 9455. Jess’ executive leadership & management experience spans across private, commercial and not-for-profit sectors. Her leadership focuses on developing teams, partnerships, and business opportunities to help organisations shine.

Charles Jenkinson: Past President of Mount Lawley. During his time in Rotary Charles has implemented new communication and marketing methods to share club meetings and engage more potential members via social media.

Danielle Glenister: General Manager of My Care My Choice, an online service directory and marketing company. Danielle has a background as a strategic communications specialist in the creative advertising industry and not-for-profit sector; with over 10 years experience in strategy, marketing, and communications.

9:30am: Arrival and registration

9:45am: Welcome & housekeeping with Jess Karlsson

9:50am: Vision for Rotary WA marketing and brand awareness with Jess Karlsson

9:55am: Social Media Masterclass with Danielle Glenister (30 mins)

• Expand your social media vocabulary and brand-building knowledge.

• Master the basics of Facebook, Instagram, YouTube, Twitter, Articles/Blogging and LinkedIn (for B2B).

• Discover what’s new in social media and get in front of the latest trends.

• Find out how to spend your time/social media budget effectively and track ROI.

• Hashtags & other social media jargon.

10:25am: Break

• Morning tea provided.

10:55am: Data breach legislation and cyber security basics for clubs - update from Jess Karlsson

11:00am: Social Media Masterclass Workshop with Danielle Glenister (30 mins)

• Define your brand personality and use it consistently.

• Create a realistic content calendar and save time.

• Understand when to create and when to curate.

• How to interact with people online.

• Harness the power of user-generated content.

• Boost your Search Engine Optimisation (SEO) using social media content.

11.30am: Live streaming and recording club events with Charles Jenkinson (30mins)

• How to set up live streaming via social media.

• The best type of content to film and stream.

• Social media platforms to use.

• Pros and cons of charging your audience.

• How to grow an audience.

12:00pm: Group discussion & questions for M&PI Committee with committee members (30 mins)

12:30pm: Close

Share with friends

Date and Time


110 William St

110 William Street

Perth, WA 6000


View Map

Save This Event

Event Saved