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Social Media for Business - The Good | The Bad | The Ugly

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Laneway College - Level 7 - Sydney Startup Hub

11-31 York Street

Sydney, NSW 2000

Australia

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In the midst of a Social Media crisis - where privacy breaches, social manipulation and world domination are a real concern - we will talk with specialists to unveil the truth about Social Media; and find the answer (or answers) to the million-dollar question – Should I bother using Social Media for my start-up/business/personal brand?

The Good - The access to affordable advertising options and the opportunity of building and engaging a community of customers.

The Bad - The myth of organic traffic, vanity metrics, measuring ROI and reputation management.

The Ugly - User trust issues, fake accounts, fake news, bot takeover.

And much more!

If you are an entrepreneur, founder, business owner or just curious about what our digital future has in store, join us and discover the different ways that you can (and cannot) use Social Media to scale your business, attract investors and become a recognizable brand.

The panelists

Franziska Iseli

Maverick entrepreneur, leading marketing strategist, mad adventurer, author and the co-founder BasicBananas.com, Oceanlovers.com,YoursSocially.com, TheBusinessHood.com and SaltyLipsBand.com.In 2013 Franziska was awarded the NSW Young Entrepreneur of the Year Award recognising her innovation, creativity and philanthropic involvement.

Dan Wilkinson

Digital & Social Media Lead for Telstra Enterprise on Vantage and founder of the Hot & Delicious Rocks The Planet! business, brand and iTunes weekly entrepreneurship podcast. Global Award-Winning Social Media Strategist and Content Producer, his social media portfolio from the past 18 months includes APAC winner at the 2016 Facebook Awards, speaking at Social Media Week - Miami, multiple global Kinsale Sharks Awards (Silver, Bronze, Bronze), case studies featured on both the Instagram and Twitter Global Business Blogs, Shorty Awards finalist in NYC & much more.

Daniele Tanner

Co-Founder and Director of Social Media College. Social Media College accredited the world's first and only formal qualification in social media marketing, the Diploma of Social Media Marketing. Social Media College works with Australia's leading education providers including UTS, Open Colleges and Australian Pacific College to deliver world-class education in social media.

Benjamin Kassel

Managing Director of [Haimat], a Sydney creative agency specialising in delivering bespoke digital solutions for businesses since 2015. In the past three years [Haimat] came along way working with clients such as UNSW, Oporto, Novotel, Red Rooster and Dairy Farmers. He is also the co-founder of three start-ups - Queue, is an automated Instagram scheduling tool, and Kuddelmuddel, a subscription-based website development service and huloo is a social media management tool that uses algorithms and analytics to create a bespoke social media calendar for small businesses.


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Laneway College - Level 7 - Sydney Startup Hub

11-31 York Street

Sydney, NSW 2000

Australia

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