Social Media and Visual storytelling workshop

Because when you are confidently and strategically taking and sharing great photos and stories on social media, you will reduce marketing costs, maintain a strong brand presence with your ideal target audience and grow a supportive network of colleagues, customers and media.

There will be two parts to this workshop, the first will cover the crucial ‘who/what/why’ - figuring out what you are saying, who you are saying it to and why they should care. Then we will use this underlying message to create a content plan so we are always sharing valuable, inspirational content that will build community and ultimately sales.

The second part will cover how to actually create this content - iphonography and styling 101. How to edit photos and how to write engaging captions and use hashtags to drive engagement.

Join us for an exciting and informative social media and visual storytelling workshop with guest presenters Sophie Hansen and Michelle Crawford.

This is not a lecture! This is a 3hr enjoyable hands-on workshop, open to all types of businesses and events. Bring your phone/camera along and maybe something you wish to photograph.

About the presenters

Sophie Hansen

Sophie Hansen is an Orange-based food writer, social media expert, blogger, author, farmer and 2016 RIRDC National Rural Woman of the Year.

She has worked with hundreds of producers and small business owners to help them create valuable content and share it with their audiences in a way that builds a community of advocates around what they do.

Michelle Crawford

A devoted cook and eater, Michelle Crawford is a food writer, food stylist, food consultant based in the Huon Valley.

Clients include many leading Tasmanian food companies and chefs such as Sally Wise, Ben Milbourne, Matthew Evans, Bruny Island Cheese, Huon Aquaculture, Tasman Sea Salt, Hill St Grocer, Tas Food Co and National Pies.

Michelle has written four cookbooks, along with articles on Tasmanian tourism and food stories that have been published in Country Style, Galah, Jetstar Magazine, Feast Magazine, Graziher, Inside Out and Lunch Lady Magazine.

Michelle curated workshops for the first two season of the Mona Market, the Culinary Program at the 2018 Taste of Tasmania, and the Huon Valley Midwinter Fest. She has worked on projects for Pumphouse Point, and also works as stylist, cook, teacher and social media manager at Fat Pig Farm.

Sometimes cooking, sometimes working on food based projects and sometimes styling. But always thinking about food. Michelle has a passion for real food and the people who produce it.

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