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Social Media and Marketing & Digital Retail Operating Success (Melbourne)
Mon. 22 May 2017, 9:30 am – 4:30 pm AEST
Social Media and Marketing & Digital Retail Operating Success
Ensuring sustained customer connections has been increasingly influenced by social sharing, but the social economy is now like jet fuel to a retail business as the networks become a one click path to purchase. Remaining up to speed with trends, platforms and most effective strategies to drive engagement and sales is challenging.
This practical workshop is suited to marketers needing sound guidance on how to use the social media drivers. It first updates on the essentials of success in social media, then investigates the tools and techniques underpinning social engagement. The aim of the workshop is to provide the guiderails to success and access to the tools that optimise the processes that support social engagement.
The workshop covers:
Identifying the essentials of social media success
Analysing networks, conversations and influencers to define a strategy
Creating a content distribution strategy to build brand personality and loyalty
Optimising tools for scheduling, automation and measuring performance
Target Audience: Business Owners, Managers, Social Media Managers, Marketing Managers
This workshop is subject to change or cancellation if minimum number of participants is not reached. We will endeavour to notify you as early as possible. Your ticket can be transferred to the next available workshop of the same topic or you can request a refund.
If you have purchased a ticket but cannot attend, please contact the Program Manager ( email@example.com) to have your ticket transferred to a later date. If you cancel within 24 hours of a workshop date, please note that your ticket cannot be refunded.