$105.53 – $148.79

Social Media and Branding Intensive for Yoga Teachers

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Library at The Dock (Activities Room)

107 Victoria Harbour Promenade

Docklands, VIC 3008

Australia

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Description

Learn how to grow your yoga business, build an online presence and create a unique brand that stands out from the rest. This one-day intensive workshop will equip you with the knowledge, tools and confidence you need to use social media like a pro.

WHAT'S ON THE AGENDA?

The first half of the day will be presented by Brook McCarthy who specialises in digital marketing training for the health and creative sectors. Brook will guide participants through the essential digital marketing concepts yogi’s need to grow a successful business

In the afternoon, participants will be introduced to tools and techniques to help them create their unique branding on social media. This practical session will be lead by Social Media and Design specialist, Nathan Collis.

MODULE 1 - ESSENTIAL DIGITAL CONCEPTS

We look at Facebook and Instagram – what works, what doesn’t, and how you can get better organised so you’re growing your social communities, without spending all day chained to your phone.

Outcomes from Brook’s session:

  • How to brand yourself through social media marketing by embracing your opinion and being bold in sharing it
  • Where to go to find relevant content to share on social media
  • How to know what your online community is interested in
  • How to create your tone of voice and use it with confidence
  • The right mix of promotional, useful information, and conversational content to include to have a good impact
  • How to migrate your community from social media onto your email list and onto your yoga mats
  • Healthy digital habits, boundaries, productivity and self-care for effectively using social media without letting it use you.

MODULE 2 - BRAND DESIGN FOR YOGA PROFESSIONALS

Social Media and Design specialist Nathan Collis will be presenting a session on creating an authentic and resilient brand tailored specifically to the Yoga Teacher.

This class will appeal to new and old teachers seeking to position themselves within the online space, covering the use of different social channels and the requirements of each, as well as different methods of organising and editing your online content.

Outcomes from Nathan's session:

  • An understanding of ‘your digital footprint’ to encourage considered and on brand release of content.
  • The beginnings of a unique visual brand identity tailored to your own interests.
  • Basic training in a variety of user friendly programs to help organise your output of social content.
  • A digital package with all the resources to keep your social channels in check.

WHO SHOULD JOIN

This class has been designed to cater to people of all different levels of experience. Regardless of whether you’re a jobbing yoga teacher, a studio owner, have hopes for selling online courses and programs, or want to take your teachings on tour, social media marketing skills are essential and we are excited to help you grow your business.

WHAT TO BRING

You will need to bring a laptop and smart phone along to this session so you can put your new skills into practice. Don't forget your charger! A vegetarian lunch will be provided. Please advise if you have any other dietary requirements.

SPONSORS

A big thank you to our wonderful sponsor, Rainbow Yoga.

Start your yoga career with Rainbow Yoga. A beautiful, colourful and community-focused style of yoga, where people of all ages can come together to explore and expand. www.rainbowyogatraining.com

ABOUT THE PRESENTERS

Brook is a digital marketing trainer, writer and business coach who specialises in the health and creative sectors. Brook loves the art and science of communication, persuasion and influence and spends her time teaching small business owners how to leverage all three to maximise their online reach. Prior to starting her own business in 2008, she was a Public Relationship professional, where she first dove into the fast-moving world of online communications. Ever since then she has been devising strategies for helping people get heard in the crowded digital marketplace.

Nathan graduated from LCI Melbourne with a Bachelor in Design Arts specialising in Communications and Graphic Design. Since then he has been working with a range of clients, mainly in the not-for-profit sector to develop brand identities and create content to be used in focused campaigns. Nathan brings a fresh and current understanding of the digital market, and in working with Yoga Australia, recognises the areas of self-promotion demanded by Yoga Professionals in today's age.

Brought to you by Yoga Australia and Rainbow Yoga


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Date and Time

Location

Library at The Dock (Activities Room)

107 Victoria Harbour Promenade

Docklands, VIC 3008

Australia

View Map

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