Helpmann Academy Activate Seminar Series

SOCIAL ADVERTISING CREATIVE CRASH COURSE

with Alicia Wakeling, Head of Marketing, Freerange Future

Join Alicia Wakeling, Head of Marketing at Freerange Future to learn how to use social media advertising to build an audience for your creative practice.

This will be a webinar with a difference! Alicia will give an overview of social media advertising opportunities for creatives before walking through live case studies with two local creative practitioners.

Using real life examples, Alicia will demonstrate the actions of setting up a campaign in the backend of Facebook whilst explaining the process and available options to ensure your content reaches the right audience, with the right outcomes.

We'll explore:

• Navigating Ads Manager
• Setting up Campaigns, Ad sets and Ads
• Setting up marketing objectives, target audiences and ad creatives
• Setting ad budgets and schedules
• Evaluating your campaigns

About Alicia

Alicia is the Head of Marketing at Freerange Future; a creative, marketing and digital agency working with non-profit organisations and the arts. She’s worked on both brand and agency side with sole traders, global brands and everything in between. Alicia has spent the past 5 years specialising in digital marketing and incorporating online platforms into holistic marketing strategies.

WHEN: Tuesday 16 June 2020 at 11:00am ACST (Adelaide time)

WHERE: Online webinar via Zoom

COST: $10 / FREE for students and graduates (up to 5 years out) of Helpmann Academy’s partner institutions. Click here for more info.