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SME Smart Series: Thriving in a Digital Age

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Factory 51

51 Holdsworth Street

Coorparoo, Queensland 4151

Australia

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Scottish Pacific is excited to host the 1st bi-monthly SME Smart Series; Thriving In A Digital Age.

About the Session

Digital and mobile technology offers business unprecedented opportunity to identify, target and market to audiences in an almost uncanny manner. To leverage this opportunity business owners and their staff must adjust their tactics to adapt to ever-evolving digital platforms. It’s no wonder then that implementing an integrated marketing strategy is often an overwhelming prospect for many SMEs.

In this session we break down the shift in consumer behaviour with a focus on Gen Y (those Millennials you’ve no doubt heard about incessantly) and what that means for the greater consumer population. We explore the good, the bad, and the ugly of digital marketing and answer any questions you might have regarding how to better sell your brand online.

You’ll gain insight into current digital marketing trends (including 'inbound marketing'), be provided with practical tips and tools for enhancing your marketing efforts, and best of all, you’ll learn how to remain competitive in the digital age.

About the Speaker

Dan Etiel has a wealth of experience in traditional and digital marketing with a focus on fast moving consumer goods (FMCG), Finance, eCommerce and Retail. His penchant for copywriting, brand management, and cracking wise serves him (and his clients) well in his current position as Client Strategist at The Raiders - a boutique marketing agency based here in Brisbane. He is a young marketer with a lot to say and the experience to back it up.

About the Series

The SME Smart Series is designed to support businesses across QLD by providing education from industry experts and an opportunity to network with peers at bi-monthly events. The SME series has engaged specialists in a number of sectors including digital marketing, recruitment, and importing & quality control to lead these sessions that are held in Brisbane and recorded and made available to those unable to attend.


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Date and Time

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Factory 51

51 Holdsworth Street

Coorparoo, Queensland 4151

Australia

View Map

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