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This session will be run by Urszula Richards from onlineiq.
Your customer and prospect database is your most valuable asset.
A well managed database is the key to your sales and marketing, and lets face it, if you are not using it - it will be very difficult to have a way of keeping engaged with your client base.
An up-to-date active database is what allows you to communicate and engage directly with your clients.
What we will cover:
What is a CRM
How to build your list of clients and prospects
What is 'list segmentation'
What is lead nurture
What is sales and opportunity tracking
What tools are available
Starting with EMail Marketing
You will leave with a concrete idea about how to start capturing your client details, and how to respectfully work with these to build a strong and positive relationship with your potential and existing clients.
Opportunities to sign up for free digital business mentoring will also be available.
The Salisbury and Modbury Digital Enterprise Program is run by the City of Salisbury and is an Australian Government funded initiative under the Digital Enterprise Program
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