Smart customer data management (Playford)
Event Information
Description
This session will be run by Urszula Richards from onlineiq.
Your customer and prospect database is your most valuable asset.
A well managed database is the key to your sales and marketing, and lets face it, if you are not using it - it will be very difficult to have a way of keeping engaged with your client base.
An up-to-date active database is what allows you to communicate and engage directly with your clients.
What we will cover:
- What is a CRM
- How to build your list of clients and prospects
- What is 'list segmentation'
- What is lead nurture
- What is sales and opportunity tracking
- What tools are available
- Starting with EMail Marketing
You will leave with a concrete idea about how to start capturing your client details, and how to respectfully work with these to build a strong and positive relationship with your potential and existing clients.
Opportunities to sign up for free digital business mentoring will also be available.
Nicole DeVries
More details of the program can be found at digitalenterpriseadelaide.com