Webinar: Start SMALL FOOD BUSINESS ...Idea to Launch!

PLEASE NOTE:

This small food business course is held over 4 weeks on a Saturday 10.00am to 2.30pm.

Start SMALL FOOD BUSINESS...Idea to Launch!

A La Carte Training has created a food business course that will help you to maximise your chances of success in your small food business by ensuring that all aspects of business operations have been thoroughly planned.

It is tailored to your needs as a restaurant, cafe, coffee shop, small-scale catering, market stall, food truck business, specialty food business owner/manager and covers business law, food hygiene & safety, marketing, food purchasing, employee recruitment, financial controls and small food business ideas.

A Certificate of Completion Awarded.

RECIPE FOR SUCCESS INGREDIENT CARD

Ingredients

INGREDIENT 1: BUSINESS

Keep Within the Law

You’re probably itching to get your business up and running. However, before you can open the doors, you’ll need to cover a few important legal points...getting these right from the start will help make the road ahead that much smoother.

We'll answer the following questions:

• What are the reasons for starting your own food business?
• What are personal, technical and management characteristics and skills?
• Should I purchase or lease premises?
• What are the types of legal structures?
• What are the advantages and disadvantages of a sole trader?
• What are the advantages and disadvantages of a partnership structure?
• What are the advantages and disadvantages of a company structure?
• How to select a business name?
• What does restaurant insurance cover?
• What licenses do I need to start a food business?
• What are the legal obligations?
• Where can I find sources and advice?

Let us help you to start and grow your food business.

Be Food Safe

A food hygiene & safety formula that gives you the ultimate controls required to ensure your food is safe for your customers.

We'll answer the following questions:

• What are the food hygiene & safety rules and regulations?
• What are the main reasons for food poisoning?
• What is meant by the four hour/two-hour guide?
• What is cross-contamination?
• Food hygiene for food handlers?
• How to keep the kitchen clean?
• What are the measures to limit access by pests?
• How to identify areas where food hazards may occur?

Let us help you understand and comply with health and safety food standards.

INGREDIENT 2: MARKETING

Discover Your Market

Marketing impacts on almost all areas of business and having good marketing knowledge and skills could mean the difference between business success or failure.

Session 1: We'll answer the following questions:

• Why is market research important?
• Why is it important to analyse your customers?
• Why is it important to analyse your competitors?
• What are small food business marketing goals & objectives?
• What is meant by a SWOT Analysis?
• What is a small food business target market?
• What are the 4 p’s in the marketing mix?
• What are the products of a small food business?
• How do you price food at a small food business?
• How do I choose a small food business location?

Session 2: We'll answer the following questions:

• What methods are used in a promotional mix?
• What are some small food business advertising ideas?
• Why do small food business use sales promotions?
• What is public relations/publicity?
• What is considered personal selling?
• Why does a small food business need a website?
• Why do small food business need social media?
• What are the different methods of determining your promotional budget?
• How to monitor your marketing efforts?

Let us help you to get the most out of your marketing dollar.

INGREDIENT 3: OPERATIONS

Protect Your Business

All businesses make purchases of one kind or another whether it is raw materials or simply office supplies. Understand purchasing and stock control - manage this asset and free valuable capital.

We'll answer the following questions:

• Why is proper purchasing of food supply important?
• How to: Find a supplier? Choose a supplier? Negotiate a supplier price?
• How to prepare a product specification?
• How to store and handle stock?
• How to identify high risk areas?

Let us help you to understand the controls to save time, money and reduce wastage.

Find Your Dream Team

The quality of your employees make the difference between success and failure. It is important to remember that it is not what you do, but what your staff do and how well, that determines the success of the business.

We'll answer the following questions:

• What does a job analysis identify?
• What are the key points in a job description?
• What are the costs associated with employing new staff?
• What type of employee most suited to your needs?
• What you need to know before advertising a position?
• What should be included in an Employee Application Form?
• What questions to ask at an interview?
• How to conduct a selection process?
• What is included in an induction process?
• Why is restaurant staff training important?
• What are the legal obligations when employing staff?

Let us help you with your most expensive and valuable asset.

Cook the Books

When planning to start a new business, or the future of an existing one, it is essential to know what finances will be required, where the money will come from and how you plan to spend it.

We'll answer the following questions:

• What are the start-up costs of the business?
• What are the running costs of the business?
• What are the key issues when sourcing finance?
• 7 restaurant internal controls to improve your business?
• Why is budgeting important?
• How to cost a product?
• What expenses can be claimed on taxation?

Let us help you understand why money matters.

INGREDIENT 4: IDEAS

Cooking for Cash-Ideas

You'll learn some new business and food trends and ideas to get you thinking!

Create and grow your small food business gaining as much hospitality and business management knowledge as possible and be prepared to keep up-to-date with trends in technology, consumer behaviour, products and the environment.

Let us help you make your food business a success!

Method

Are you ready to start your A La Carte Training journey?

REGISTER NOW to reserve your spot in Start SMALL FOOD BUSINESS...Idea to Launch.

I look forward to joining you soon at A La Carte Training 'Recipe for Success' food business training.

Taste Success!

Linda Bamford

Founder & CEO of A La Carte Training

About Linda Bamford: Founder & CEO

Linda is Founder & CEO of A La Carte Training and is passionate about the hospitality industry and in particular, the potential for a restaurant, cafe, coffee shop, small-scale catering and other eatery businesses to give you the money, time and freedom you have always wanted. She has been in the hospitality sector for over 20 years and her work experience and qualifications are extensive.

Work experience:

• Owner of a cafe and small-scale catering business
• Restaurant & catering management workshops.
• Author of 15 ‘How to…’ restaurant & catering management eGuides.
• University lecturer in hotel and hospitality management

Qualifications:

• Master of Business in International Tourism and Hospitality Management
• Bachelor of Business in Restaurant and Catering Management
• Bachelor of Hotel Management (marketing major)
• Certificate IV in Small Business Management
• Cordon Bleu Cookery Certificate, London & Prue Leith Cookery Certificate, London
• …together without other business and hospitality qualifications

She continues with industry membership, ongoing training, attending trade shows, etc. to keep up-to-date with changes and trends in the marketplace to ensure the continuance of a quality product.

About A La Carte Training

A La Carte Training food business courses will help you to get your ‘idea to launch’.

Celebrating over 20 years in food business training new and existing owners of a restaurant, cafe, coffee shop, small-scale food catering, specialty food startup, food truck business and other eatery businesses.

Our focus is how to apply the ‘bite-size’ pieces of content by using examples, so that at the end of the workshop you will go away with the knowhow to immediately start to complete your own Action Plan.

What the experts say…

Experienced and Award-Winning Australian Chefs’ reveal what they wish they knew when starting out in the restaurant and catering industry.

Frank’, Camorra, MoVide, Melbourne…

“Most importantly, I wish I had known more about the business side of running restaurants, I’d recommend doing a small business course that teaches you about managing staff, cashflow, and reading and managing a profit and loss statement. Don’t assume that you can do it all, but you need to have that basic understanding.” (Source: Restaurant Catering Magazine).

What a food entrepreneur says...

“I have really enjoyed the 2-day workshop with Linda. I have gained so much more knowledge and I am feeling more confident and determined to not only start my business but also work hard at making it a success. I would highly recommend this workshop for anyone looking into their own business who is unsure where to begin, you will not be disappointed.” (Niki Telford, Coffee Shop).

“I’ve increased my overall profit since putting into action the tips I learnt from Linda. An absolute must for anyone who would like to learn and know anything about entering the hospitality business. I was new to operating a cafe business. I had experience as a chef but no hospitality management and marketing skills. Linda is so enthusiastic and passionate about helping you to run a successful business. Lots of hands-on knowledge. Thanks Linda.” (Jay Sewell, Jay’s Cafe, Queensland).

“All the information on law, management, marketing as well as tips and tricks were unbelievable. At least I know what is involved in handling and managing a food business. Thank you Linda for your precious help.” (Gavina Deiana Pecci, Gavina’s Kitchen).

“Linda was lovely and really easy to understand. If there was anything Linda didn’t know the answer to, she would research it and present it at the next class. Very professional and her experience is invaluable. I would recommend A La Carte Training to anyone looking at getting into the food business.” (Amanda Johnson, Fiery Lion (Popside Food Markets/Truck).

“I learnt how to start up a food business – from setting up, to costing, management and marketing. I can highly recommend A La Carte Training so you can avoid what not to do before you start your food business.” (Janet Wardle Catering Business).

“The Filipino Shop is one among the original food market stall holders in Southport Chinatown. Linda has guided me well in the topic of food costings. The workshop is also a good venue to test market a food concept or product. The famous grilled corn flavours.