$495 – $2,750

Showcase Your Products at Food & Hotel China 2017, Shanghai!

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Shang Hai Xin Guo Ji Bo Lan Zhong Xin

Shanghai, Shanghai Shi

China

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FIAL have been successfully showcasing Australian food & beverage suppliers at international tradeshows for the past 3 years, providing companies with a low cost means of accessing new export markets and making connections with buyers. We are pleased to announce that we will be exhibiting at Food & Hotel China (FHC) again this year.

The Taste of Australia stand will build on the success of our participation at FHC’16, where international buyers requested 1,068 specific connections with showcased suppliers via the Australian Food Catalogue. Since exhibiting on the stand, a number of Australian companies have successfully negotiated & secured first orders into China as a direct result of participating in the tradeshow.

FHC runs from the 14th to 16th November ’17 and it is the largest specialist trade show for imported food and wines in China. The tradeshow will allow you to capitalise on the growing China foodservice industry as the tradeshow attracts resorts, hotels, chefs etc. Chinese manufactured products are not exhibited at this show and as such attracts high caliber of buyers that Australian suppliers should target. In addition to the visiting buyers, over 80+ relevant retailers, importers, distributors and eCommerce platforms exhibit at FHC. Last year the tradeshow covered 73,500 sqm of exhibition area and attracted 72,246 trade buyers and 2,350 companies from 66 countries.

You will be profiled on the Australian Food Catalogue and given the exclusive opportunity to
  1. Have your products displayed on the FIAL stand
  2. Attend and sample your products
  3. Participate in a Market Insights Tour covering a broad range of relevant supermarket outlets.



1. Product Display

Utilising the Australian Food Catalogue sourcing tool, buyers visiting the FIAL stand who show interest in your products will be directed to your supplier profile for evaluation and direct contact.

For a fee of $450 plus GST, you will receive;
  • Shelf facing of approx. 60cm wide x 40cm deep on a highly attractive stand that will resemble a high end supermarket setting
  • Freighting of your samples to Shanghai - Send your products to our nominated freight forwarder in Melbourne
    • Relevant documentation will need to be provided e.g. commercial invoice, declaration and certificate as to condition
    • You only need to ship up to 3 units of each SKU you wish for us to display
    • Sample delivery date and address to be communicated after confirmation and payment
  • Event report, including buyer insights



2. Sampling on the Stand

Capitalising on the high buyer traffic coming to the stand due to the wide array of high quality Australian products being exhibited, you have the opportunity to sample your products for buyer engagement, insights and interest.

For a fee of $2,500 plus GST (does not include travel, accommodation, meals or land arrangements), you will receive;
  • Approx. 1.2m shelf facing on the stand
  • A sampling ‘pod’ that has a table top of approx. 60cm x 60cm to sample your products
  • Free entry to FHC
  • Free participation in a Market Insights & Retail Tour and associated networking events (option 3 below)
  • Freighting of your products for sampling and display to Shanghai - you just need to deliver your products to our nominated freight forwarder in Melbourne
  • Event report, including buyer insights



3. Market Insights & Retail Tour

If you are planning to attend FHC in person and want to learn more about the China market, why not take advantage of our targeted Market Insights Tour? For a separate fee of $450 plus GST (does not include travel, accommodation, meals or land arrangements), you will receive;
  • Guided market insight tour to high-end retail outlets in Shanghai including City Shop, Ole and Park n Shop
  • Invitation to attend permanent Australian Export Growth China showroom, which operates in a Shanghai trade district that attracts thousands of buyers and distributors each month.
  • Chinese retail buyers, distributors and importers will be invited to attend networking event promoted to businesses via FIAL and Australian Business Chamber's sales networks in China
  • Free entry to FHC
  • View products from around the world and visit product innovation displays
  • Introductions to Austrade and State in-market representatives from China region
  • Opportunity to network with buyers from across China and other morkets



Participant numbers for all three options are strictly limited so act quickly. Registration requires payment (fully refundable if we are unable to take your samples) before COB Friday 15th September.

We look forward, to supporting your export endeavours

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Shang Hai Xin Guo Ji Bo Lan Zhong Xin

Shanghai, Shanghai Shi

China

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