SESSION: Making the most of La Trobe social media (Communicating your Resea...

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The Learning Commons (TLC)

Room 115

La Trobe University

Bundoora, Victoria 3086

Australia

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Being able to share your research on social media platforms can be a very effective way of raising its profile and generating interest and potential collaborations for your work! Having this work amplified by university level accounts would be great – but how do you ensure that what you’re sending out is easily shareable and likely to be broadly engaging?

This session focuses on how to make it easy for others to share your news and gives you insight into what the priorities of institutional accounts are. In the session, we’ll be talking specifically about what engaging social media content might look like!

PRESENTERS:

Caroline Bruckner has worked in digital communications and marketing strategy for over a decade. Despite training as a book editor and cutting her teeth in academic publishing, she took the leap into colourful world of social media, content and community, landing at La Trobe almost three years ago. Her training gives her a keen eye for quality content, the ability to craft no-BS copy, lasso data into meaningful insights and spot a trending meme before it hits your screens. Career highlights include writing about childhood hero Arnold Schwarzenegger for realestate.com.au’s award-winning ‘Australia Lives Here’ campaign, leading the Melbourne International Comedy Festival social strategy for their 30th Anniversary, and seeing one retweet from legendary Bollywood actor Shah Rukh Khan set the interwebs on fire.

Tseen Khoo is a senior lecturer in the RED team and convenes the research communication stream. She has extensive experience in creating and running workshops about digital research identities and social media use for scholars. Tseen manages the Research Whisperer and RED's social channels, as well as her personal account. She previously managed the social channels for the Asian Australian Studies Research Network for over ten years. Tseen is regularly invited to give keynotes and masterclasses about managing digital identities to universities and scholarly societies around Australia.

Who should attend?

All La Trobe researchers, regardless of career stage, are welcome to attend!

Date and Time

Location

The Learning Commons (TLC)

Room 115

La Trobe University

Bundoora, Victoria 3086

Australia

View Map

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