ServiceIQ Workshop: The 3 P’s – Packaging, Partnerships & Pricing PLUS Dist...

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Flinders University at Victoria Square

L 10, 182 Victoria Square

Adelaide, SA 5000


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ServiceIQ Workshop hosted by SATIC and the South Australian Tourism Commission (SATC)

INVITATION ONLY exclusive workshop for operators taking part in the SATC's Emerging Product Program (EPP).

SATIC, with the support of the Government of South Australia, the South Australian Tourism Commission and the Commonwealth Tourism Demand Driver Infrastructure (TDDI) program, is running 40 workshops around the state in 2017/18. These workshops will be followed by one-on-one business coaching sessions (within six months). Please note that only 100 coaching sessions are available and conditions apply. See below for more information and to register your interest.

These workshops are highly interactive, hands on and conducted in a small intimate group setting of up to 30 people that are tailored and run by professional facilitators.

They aim to deliver tangible outcomes learnt today and implemented tomorrow.

The 3 P’s Packaging, Partnerships and Pricing

Customers are seeking convenience, value added experiences and personalised itineraries tailored to their individual needs. This workshop is about partnerships and collaboration and will help you identify other tourism operators in your (or nearby) region that offer complementary products aligned to your target market and brand. You will practice how to develop itineraries and price packages to offer compelling value-added experiences and join forces to explore new marketing and distribution avenues to gain greater exposure, reach more ideal customers and turn them into advocates.

Key takeaways:

  • Different types of packages and tourism case studies.

  • Choosing complementary tourism products or services for collaboration.

  • Design bundles or packages that add value and convenience to your customer and deliver a more memorable travel experience.

  • Partnership contracts and considerations from legal perspectives.

  • Differentiate major pricing strategies.

  • Practice pricing a package.

Plus, Trevor Edmond, Partner at Wallmans Lawyers will discuss how to formalise agreements for partnering opportunities, including what key terms you should cover off in a contract. Considerations such as; how money will be paid to you for your part of the package/service, length of agreement, standards of service, cancellations, intellectual property, promotional duties and costs, and how to deal with complaints will be explored, as well as other crucial business documents such as terms and conditions. Trevor will also touch on some of the possible traps an unwary operator could fall into.

Distribution and Commission

This ‘add-on’ workshop will provide insights into the various traditional and modern distribution channels and how to build commission into your pricing structure. Distribution is about enhancing the visibility and sale of a tourism product by providing your ideal target market with a variety of ways to buy your product. Third-party channels such as travel agents, wholesalers, online travel agents (OTA’s) and inbound tour operators (ITO’s) act as an extended sales and marketing arm for operators, to help reach required capacity levels. Distribution partners have built significant customer brand equity and developed a detailed understanding of customer requirements, expectations and offer significant target market reach in a globalised industry. Commissions vary by channel from (mostly 10-30%) and can be regarded as a marketing cost to the business.

Key takeaways:

  • Understanding roles of various distribution partners and the tourism supply chain

  • Understanding commission levels and average commission

  • Get ‘distribution-ready

Workshop details:

Trainer: Siggi Frede – Effektiver & Trevor Edmond – Wallmans Lawyers

When: Thursday, 3 May


  • 9:00am – SATC welcome and overview

  • 9:30am – packaging, partnerships and pricing workshop

  • 12:30pm – formalising agreements with Wallmans Lawyers

  • 1:00pm – lunch

  • 1:45pm – distribution and commission workshop

  • 3:15pm – where to next from the SATC

  • 4:00pm – finish

Where: Flinders University at Victoria Square L 10, 182 Victoria Square, Adelaide SA 5000

Investment: FOC for EPP participants ONLY

RSVP: Thursday, 26 April
Spaces limited, bookings essential.

*Includes complimentary one-on-one business coaching session per registered business as outlined below.

This workshop forms part of a ServiceIQ: Smarter Business Program which is designed to build industry capability, productivity and quality in tourism businesses throughout the State. The Program is an initiative of the Premier of South Australia and is being delivered by SATIC using funding provided by the the South Australian Tourism Commission, the Government of South Australia and the Commonwealth Tourism Demand Driver Infrastructure (TDDI) program.

SATIC’s Service Excellence Manager, Roz Becker and other members of the SATIC team will be undertaking one-on-one tourism business coaching sessions (of up to two hours) within six months of the ServiceIQ Workshop. These sessions are a follow-up of your workshop learnings and include an online marketing audit, review of business capabilities and tourism marketing activities. Only 100 coaching sessions are available and conditions apply. Register your interest now >

SATIC Member have access to useful tools from previous ServiceIQ Workshops.
Login and view tools >

For further information, please contact Roz on (08) 8110 0123 or email:

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Flinders University at Victoria Square

L 10, 182 Victoria Square

Adelaide, SA 5000


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