SEO - Getting the most out of your website

This is an introductory session on what exactly Search Engine Optimisation is and how you can find more customers who are looking for your products and services.

We will cover:

1. What is Search Engine Optimisation and why it is important for your business;
2. Why you need to become an SEO expert for your business;
3. We will cover some examples of SEO across a range of businesses, including how we used SEO to deal with a company that had a $10,000,000 budget to destroy one of our business models;
4. How to understand your Google Analytics reports and why they are important;
5. Integrating SEO into your broader online marketing campaing; and
6. Most importantly we will go through the technology you can use tomorrow to do great SEO on your website. We will create a page as a walk through explaining the process and the thinking behind the creation of a great page for SEO.

Finding more customers online can be easy and fun!

4x4earth has around 205,000 people every month come to the website and over 80% of those people come from Google. Marketing4Restaurants generates leads from all over the world. Learn the secrets of how we generate the content to create these leads.

Here is Extreme Networks Founder, James Eling, at Google Headquarters in Mountain View learning about the latest trends in SEO.

Level: Beginner.

As with all of our seminars, this is designed to inspire and educate you to grow YOUR business.