$16.91 – $22.19

Selecting & unpacking behaviours: A critical step in developing effective p...

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Level 28

50 Lonsdale Street

Melbourne, Victoria 3000

Australia

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Selecting & unpacking behaviours: A critical step in developing effective programs

The Victorian Hub of the Australian Association of Social Marketing is hosting its first event for 2019 with an international guest presenter Doug McKenzie Mohr. Doug will take you on a deep dive into thinking about what behaviours we should be targeting and how we can understand those behaviours in ways that facilitate better program development. This will then be followed by a Q&A session.

For over three decades Dr. McKenzie-Mohr has worked to incorporate scientific knowledge on behaviour change into the design and delivery of community programs. He is the founder of community-based social marketing and the author/co-author of three books including “Fostering Sustainable Behaviour: An Introduction to Community-Based Social Marketing,” which has become requisite reading for those who deliver programs to promote sustainable behaviours. More than 70,000 program managers have attended his workshops.

Dr. McKenzie-Mohr has worked internationally with a diverse array of governmental and non-governmental agencies. His work has been featured in the New York Times and he is the recipient of the American Psychological Association’s inaugural award for innovation in environmental psychology and the World Social Marketing conference’s inaugural award for contributions to the field of social marketing. He is a former Professor of Psychology at St. Thomas University in New Brunswick, Canada where he co-founded the Environment and Society program.

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Date and Time

Location

Level 28

50 Lonsdale Street

Melbourne, Victoria 3000

Australia

View Map

Refund Policy

Refunds up to 7 days before event

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