$256.22

Secret Women's ART Business Masterclass - Branding for Artists

Event Information

Share this event

Date and Time

Location

Location

Mosman Art Gallery

Art Gallery Way

Mosman, NSW 2088

Australia

View Map

Friends Who Are Going
Event description

Description

Secret Women's ART Business Masterclass

Branding for Artists with Anna Lohe

Are you a female artist who struggles to get your head around your art career being a "brand"?

You see other successful artists who are "living the dream". They have a very strong brand identity, yet you have no idea how to create that for yourself and your practice. You just think they must be lucky or even worse you think that could never happen to me!

Understanding how to brand your creative practice is a powerful skill that will help you take control of your creative career. So many artists still struggle with the idea of their art practice being a "brand". Yet by applying the same branding concepts that big business use it can help you catapult your creative practice to the next level.

The art world is changing rapidly with technology and the artists who are "living the dream" (beyond the 1% at the top), are the ones who are in control of their own brand. They have a strong voice, clear identity and understand who their market is.

Anna will demystify the concept of branding for your arts business. Through a series of interactive exercises she will help find your unique brand DNA. This clarity will form the foundation for all sales and marketing efforts going forward. An invaluable workshop for those serious about connecting with a bigger audience for their artwork.

In this masterclass you will learn:

* How to unlock the potential for ‘your brand’ a.k.a You

* How to define your brand

* How to define your target market

* Interactive session to develop your brand plan

Anna is the founder of The Lohedown Consultancy Group that help brands realise their potential, via the development of marketing strategy that works.

Anna has held marketing leadership roles working with global brands brands including Unilever, Nestle, Pfizer, Microsoft, and local brands such as Woolworths, News Limited, Myer, with responsibility for budgets of over $150m.

She has over 20 years experience and is a guest lecturer at Sydney University Masters of Marketing program.

This masterclass by Anna Lohe is normally valued at $1500

Share with friends

Date and Time

Location

Mosman Art Gallery

Art Gallery Way

Mosman, NSW 2088

Australia

View Map

Save This Event

Event Saved