Seafood Futures Forum - The rise of the conscious consumer

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Brussels Expo

1 Place de Belgique

1020 Bruxelles


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MSC Seafood Futures Forum at the Seafood Expo Global

The rise of the conscious consumer: a business risk or opportunity?

Generation Z, the vegan challenge and sustainable fishing: Where next for the seafood industry?

Consumers are more aware of the impacts that their purchases have on our environment and are more prepared than ever to change their eating habits to safeguard our planet. How are these trends affecting the seafood industry? Can fisheries practically meet the demand for sustainable, responsible products? And what role does certification have to play?

We’ll hear from an inspiring keynote speaker and experts from across the sector will debate how the seafood industry is responding to the Generation Z challenge.

The discussion will be moderated by Natasja van den Berg, Dutch author and board member of the Dutch fair trade association. Nicolas Guichoux, Chief Program Officer at the MSC will reveal the results of new global consumer perceptions research.

Find out more about the forum and speakers here.

When: 08:30 to 10:30 CET Wednesday 22nd April

Location: Auditorium 500, Hall 7, Level minus 2, Brussels Expo, 1 Place de Belgique, 1020 Brussels, Belgium

Extras: Before the forum there will be a light networking breakfast at 8:00. Pastries, tea, coffee and juice will be served in the foyer.

Following the event MSC staff will be on hand to answer any questions. You’re also welcome to join us on our stand at any time during Seafood Expo Global in Hall 7, stand number 7-1553.

Can't attend the event in person?

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I'm having trouble signing up. Can you help?

If you're having trouble registering or are interested in our VIP invite, please contact who'll be happy to assist.

How do I get there?

The event takes place at Brussels Expo in Auditorium 500, Level minus 2 in Hall 7. There will be ushers providing directions. We recommend giving yourself extra time in order to arrive on time.

What can I bring into the event?

As the event takes place at Brussels Expo as part of Seafood Expo Global, you need to abide by the rules and be aware of security measures. We will provide a free cloakroom for your coats and bags just outside the auditorium. For security reasons, all large items must be placed in the cloakroom provided. Please give yourself enough time to drop off and collect and note that we cannot take responisibilty for your possessions.

How can I contact the organiser with any questions?

For general queries please email

For media queries please email

Do I have to bring my printed ticket to the event?

To guarantee speedy entry, we recommend you bring your ticket either electronically on your phone or as a print out. We scan your barcode to understand attendance. If you do not have your ticket then we can check off your name from our list. You will also need your Seafood Expo Global pass to gain entry. We advise you also carry photo ID.

Is it ok if the name on my ticket or registration doesn't match the person who attends?

We can only guarantee entry to those who have registered in advance and arrive on time. The named person on the ticket must be present.

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Brussels Expo

1 Place de Belgique

1020 Bruxelles


View Map

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