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Script Lettering and Word Design
Sat., 25/03/2017, 10:00 am – Sun., 26/03/2017, 4:00 pm AEDT
Script Lettering & Word Design
I am excited to share my learnings from my recent study tour to the USA studying with Ken Barber of House Industries. The time has come for you to to take your lettering to a whole new amazing level.If you have enviously admired other people's hand drawn script and wondered why it looks amazing, this intensive will show you how. This is your golden opportunity to learn how to create script wordmarks for signage, logos, and lettering projects that will make your client's hearts go a flutter.
The secret lies in the fundamental knowledge of the construction of formal script lettering and its history.
This Course will cover:
A visual overview of the history with plenty of visual examples, to help you understand the origins of traditional script. This will start in 1500's through to 1970's, covering the greats from the 1950's golden ages of .lettering. A comprehensive letterform construction analysis of drawn script will be provided, breaking down spacing, shapes, and essential form and strokes of this lettering process. Students will then put this to practice. In the afternoon, a comprehensive visual guide to word flourishing will be provided, including cartouche style flourishing.
Students will draw from both comprehensive visual presentation and handouts, along with historic scripts from the OSNS library of historical letterforms, to investigate various different and unusual historical script scripts, to help them develop alternative lettering. These models include 20th Century Advertising Spencerian, Italian Spencerian, 17th Century Ornamental Penmanship, and 19th Century American Penmanship, as well as the lettering from the legendary 1970’s New York Design Studio of Luballin Byrnes.
During the intensive, Students will receive detailed overhead data presentation explaining key techniques, do’s and don’ts, while working through a series of exercises. Students will take away detailed handouts to keep as a useful resource that include key information, flourishing guides, and some excellent exemplars of script alphabets to enable them to build their practice.
Why Learn Script Lettering?
Script Lettering is extremely useful. Extremely expressive, it is the best way to communicate quality, and luxury!
For typographers and type designers, It builds excellent skill in helping you to become better at spacing, alignment, and shape
Who this Intensive is for
- Signwriters, or people who create signage (especially those creating wedding signage), This skill will give your sign titles that professional edge that simple calligraphy skills cannot.
- Graphic Designers for logos, titles, and signage.
- Calligraphers lettering helps you to better understand your calligraphic forms
- Illustrators. Script Lettering integrates well with illustrations.
Previous experience as a calligrapher is not necessary, as lettering involves DRAWING. The intensive is suitable for people new to lettering, and an excellent introduction to how lettering works.
You will need to bring:
- A3 pad of tracing paper
- Graph paper
- Plastic ruler
- Lead Pencils
(I like the Pentel .7 clutch pencil)
or 3-4 2B pencils & a good pencil sharpener (I recommend the Staedtler Noris Double Hole Tub Sharpener or similar
- 2 erasers. Both Kneadable, and conventional
Course fees are not refundable, so please choose carefully and check your dates. We are happy for you to give your ticket to a friend if something comes up.