(English language session)

What turns science into news? What makes a science story international? What are the BBC, New York Times, PBS, The Economist and other international media really looking for in a science story?

This symposium will give Japanese scientists and policy makers guidance on how to get their stories into the mass media in Western countries.

The session will include practical advice from working journalists and science communicators about how scientists and organisations can pitch their stories to Western TV, radio, print, and online publications.

A free forum open to all.

Further information:

Over the two hour session, we’ll facilitate a forum with foreign correspondents and science reporters who will tell the participants what they (and their audience) look for in a story. We will also provide advice to the attendees about how they can make their story work for western media.

This session will be presented by Mr Niall Byrne and Ms Sarah Brooker from Science in Public, the Australian-based science communication agency. The Science in Public team have helped scientists bring their science stories to national and international attention including the loss of half the coral cover on the Great Barrier Reef; the world’s first printed jet engine; the Higgs boson discovery. They also organised the World Congress of Science Journalists in Melbourne in 2007.

More about Science in Public at www.scienceinpublic.com.au

Science as news: what are Western journalists looking for in Japanese science?

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