School of Advertising, Marketing and Public Relations Business Breakfast
The Holy Grail of Wearable Health and Fitness Technology
Presented by Dr Sven Tuzovic
Over the last two years, the market for wearable technology has exploded. Consumers are increasingly tracking how far they walk/run and the calories burned. According to a recent survey, the vast majority (70%) of Australian adults who now own activity trackers (e.g. Fitbits) say that their fitness has improved as a direct result.
However, the question is: Would you allow your health insurance provider to track how active
you are in order to get lower premiums, or even share this data? In November 2015, Qantas announced a partnership with health insurer NIB. In the new agreement, members will be rewarded for being more active. While this new direction demonstrates how marketers and businesses are increasingly becoming innovative in their approach to using data, it raises questions about privacy and personal data.
In this first Business Breakfast, we look at how consumers are adopting wearable health technology. This presentation will provide an overview of factors (e.g. privacy concerns) that influence the adoption process and the effects on health behaviour.