Scaling up: next level digital marketing [webinar]

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Take your digital marketing to the next level to build brand, reach new customers and increase sales.

About this event

This event is for every business owner and marketing executive who wants to grow using social media, influencers and email. Our guest speakers are Mark Baartse, ex-chief marketing officer at Showpo and one of Australia’s top 50 leaders in ecommerce; well known for his ruthless data-driven approach to digital marketing, and Karina May, chief marketing officer at Plann and expert email marketer.

You’ll learn

  • the strategies Australia’s fastest growing eCommerce businesses are using to grow in 2021
  • the fundamentals of Google Analytics – what you must have in place to determine the effectiveness of your campaigns
  • social media tactics not covered in our Facebook session using YouTube and LinkedIn
  • how to engage influencers to promote your brand – and measure their impact
  • important tactics in email marketing including how to grow your list, build loyalty and make sales

This event will be facilitated by Zambesi.

About Reboot

This year’s Reboot webinar series produced by the City of Sydney features sessions on; refining the way you sell online, creating cost-effective branding solutions, and using the big platforms to accelerate growth in this new post-Covid business environment. Each webinar guest speaker will share insights unique to the challenges and opportunities of our current time and workshop real problems with Sydney business owners just like you. The program has been designed for retailers, hospitality owners, startup entrepreneurs, creatives and professional service businesses.

About the experts

Mark Baartse works as a chief marketing officer and e-commerce marketing consultant. Prior to going out on his own, he led marketing at Showpo where he helped grow the online clothing store to $85 million in revenue (400% in 3 years) and 1.5 million Instagram followers. Mark previously led agency First Consulting and was an early digital leader at NineMSN.

Karina May is known as Australia’s expert email marketer.She is best known for building huge lists for Showpo, Pet Circle, Coco Republicand Service Seeking. She has a decade of experience helping businessesimplement powerful automated email campaigns that drive sales. She’s a bigbeliever that email is an underutilised channel and when done well boasts thehighest return on investment.

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Organiser City of Sydney: Reboot webinars

Organiser of Scaling up: next level digital marketing [webinar]

A free webinar series focused on increasing digital skills for small businesses and creatives.

The City’s new Reboot program is a free webinar series focused on increasing digital skills for small businesses and creatives. The program came about in direct response to what businesses told us they needed in order to upskill and be more adaptable and resilient in a period of such uncertainty.

Reboot series 2 starts 22 February with 6 free, weekly lunchtime webinars. These webinars are designed for small businesses in retail and hospitality owners, startup entrepreneurs, creatives and professional services businesses.

If you know or work with local businesses who might be interested, help spread the word. Visit for the full program and to book your free tickets.

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