Actions and Detail Panel
Scaling for Growth Breakfast Series-Determining your Go to Market Strategy
Fri. 28 October 2016, 7:30 am – 9:00 am ACDT
Determining your 'Go to Market' Strategy
A Breakfast Seminar with Dr Jana Matthews
What do you need to consider when selecting your go to market strategy? How do you profile your customers? How do you choose the right channels to market? How do you align your strategy with your organisation?
Based on over twenty years’ experience, working with hundreds of entrepreneurial CEO's and executives, Dr Jana Matthews will discuss 10 go to market strategies, and what you need to consider as a Leader when choosing and executing a strategy.
Dr Matthews will discuss:
• Profiling your customers
• Finding preferred customers
• Beautiful vs ugly ideas
• Five direct strategies
• Five indirect strategies
• Structuring your organisation to align with your channel strategy
• and more!
CEOs/MDs and executives – please join us for a light breakfast and find out how to choose an effective go to market strategy that will help you unlock the growth potential of your company.
Dr Jana Matthews is a world-renowned business growth expert, ANZ Chair in Business Growth and Director of the Centre for Business Growth at the University of South Australia.