This module has been created in response to requests from attendees at the Safeguarding Social Cohesion during Covid-19 workshop for more focused learning on Strategic Communications.
Strategic communication plays an important role in maintaining social cohesion throughout COVID-19. This session will build on key topics to help you deliver the right, timely information to help people access support, stay safe, informed, and connected. We will deep dive into:
- how to understand your audience and their motivations, needs and the barriers to reaching them
- mapping your stakeholders, who they are and which of your stakeholders can help reach your audience and amplify your message
- shaping compelling messages that bring your communication to life and cut through the noise
- developing ways and materials to tackle misinformation.
This will be a practical and interactive session to develop actionable material that you can use in your daily role immediately.
