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Bengaluru

EPIP zone

near lemon tree hotel, white field

Bengaluru, KA 560066

India

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Relationship Management :

Activator use their Salesforce Org to add and nurture start-ups at RMIT by running events and coaching seminars for interested staff, students, alumni and non-RMIT members.

Activator is an incubator for start-ups. To join, you just need a team member be from RMIT, e.g. staff student or alumni. It is for early and final stage start-ups, and start-up members all start off as leads. Alumni can be leads inside contact object. Once leads have reached the “resident stage”, they become a Contact in Salesforce. Multiple contacts are assigned to one start up (Account). Activator run meet and greets, and industry data is captured through events (Campaigns). They track their communications e.g. subscriber lists, event attendees through Salesforce.

IBD manage industry relationships across the university, creating partnerships which aim to increase RMIT’s quality and prestige. IBD look at fortune 500 companies among other industries for partnerships, holding revenue data of companies. They track students/RMIT alumni there by numbers, but do not hold granular student details. Industries apply to fund/sponsor research, and access IP. IBD use Salesforce to store event data, and to show who manages relationships (Industry contacts, RMIT internal stakeholders). They use Salesforce web to lead for RMIT industry partners. IBD’s main outcome is student (research) experience, however it is more industry focussed, more focussed on graduate outcomes. There are 40 agents on site (IDP) in Australia.

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Bengaluru

EPIP zone

near lemon tree hotel, white field

Bengaluru, KA 560066

India

View Map

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