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Retail Sales Training Course

PD Training

Wednesday, 1 April 2020 from 9:00 am to 4:30 pm (AEST)

Retail Sales Training Course

Ticket Information

Ticket Type Sales End Price * Fee
Course Ended $726.00 $16.51
* Prices include GST

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Event Details

In a retail sales situation, satisfying every customer can be difficult, but there are proven methods and skills you can learn to maximise their satisfaction and increase sales.  One key principle is simply to be there when needed and offer assistance as required.

The PD Training Retail Sales Training Course provides you with an understanding and skills development in how to better engage with customers, how to control the sales process, how to identify upselling/cross-selling opportunities, learn basic sales psychology, how to conduct basic needs analysis and much more.

This comprehensive sales training course is designed to help retail sales professionals sell more and discount less, how to deal with difficult customers and professionally handle every sale and maximise every opportunity.

This dynamic training course is available now throughout Australia, including Brisbane, Sydney, Melbourne, Adelaide, Canberra, Parramatta and Perth.

Learning Outcomes

After completing this course participants will be able to:
  • Learn to greet constructively & create a personal connection
  • Develop rapport & create warmth & openness
  • Master active listening techniques
  • Learn to control the sale & lead a customer to becoming a buyer
  • Learn an amazingly simple and professional way of handling price shoppers
  • Learn 4 effective techniques for minimising & negating the need to discount
  • Understand sales psychology such as the "The Power of YES when selling"
  • Learn how to simply ask for the sale
  • Learn to identify cross selling and upselling opportunities
  • Master effective techniques for closing without being pushy


Course Outline 


Retail Sales Training Course - Lesson 1
It Starts With You
  • Attitude
  • Personal Appearance
  • Product Knowledge
  • Sell Yourself on the Product
  • Enthusiasm
Retail Sales Training Course - Lesson 2
Consider the Customer
  • What do You Expect when You are a Customer?
  • The Value of Every Shopper
  • The Mission for a Retail Sales Person
  • Define 'Excellent Retail Customer Service'
Retail Sales Training Course - Lesson 3
Starting the Sales Process
  • The Importance of First Impressions
  • How to Create a Good First Impression
Retail Sales Training Course - Lesson 4
  • The Golden Rule
  • Create a Constructive Greeting
  • Construct Positive Dialogue
  • Develop Rapport
Retail Sales Training Course - Lesson 5
Needs Analysis
  • Deepening Techniques
  • Probing Questions
  • Active Listening
  • 'Minimal Encouragers' - Their Importance and How to Use Them
Retail Sales Training Course - Lesson 6
Control the Sale
  • 'The Challenge' - Persuasion, Not Confrontation
  • How to Handle People Shopping on Price
  • The Excellent 6 Step Technique that Negates the Opposition and Maintains Your Professionalism
Retail Sales Training Course - Lesson 7
Maximising Every Opportunity
  • Minimising/Negating Discounting
    • 4 Effective Techniques
  • Why Discount & Why Not?
  • Cross Selling
  • Upselling
Retail Sales Training Course - Lesson 8
Sales Psychology 101
  • The Power of 'Yes' When Selling
  • Tie Downs
  • Tag Ons
Retail Sales Training Course - Lesson 9
Closing the Sale
  • Knowing When the Time is Right
  • Don't be Afraid to Ask for the Sale
  • 3 Closing Techniques
Retail Sales Training Course - Lesson 10
Thank You
  • Referrals
  • Repeat business
  • Genuine Mutual Appreciation
Have questions about Retail Sales Training Course? Contact PD Training

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When & Where

PD Training
Level 2
21 Mary Street
Brisbane, QLD 4000

Wednesday, 1 April 2020 from 9:00 am to 4:30 pm (AEST)

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PD Training

Learn more about our company, mission and value

We have over 400 expert trainers and training consultants across Australia, to ensure it is fast and easy for you to receive training that exceeds your expectations (you’ll be impressed at our speed and quality of service - test us out!).

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Courses Specialties:

Business Communications
Customer Service
Sales Training
Lean Six Sigma
Business Administration

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