$396.71

Restaurant Marketing for Beginners

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Brisbane Square Library

266 George Street

Brisbane, QLD 4000

Australia

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Refund Policy

Refund Policy

Refunds up to 7 days before event

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Restaurant Marketing for Beginners

You have a restaurant, cafe, coffee shop, catering business, but don’t know where to start marketing your business?

Restaurant marketing where to start

A La Carte Training has designed a 1-Day Workshop ‘Restaurant Marketing for Beginners’ to provide you with the essential marketing skills to get your restaurant business known.

We’ll cover:

Why market research is important

Market Research

…Find the basic questions to be addressed to complete an Industry, customer and competitive analysis

Why marketing strategy is important

Situation analysis

…Do you know your business’s strengths and weaknesses? Do you know how to identify and evaluate opportunities and threats in the marketplace?

How to understand marketing goals

Marketing goals and objectives

…Do you know how to work out the goals for your business and how you will achieve them?

Why marketing segmentation is important

Market segmentation and target marketing

…Do you know the four main factors to help you identify your target market?

Marketing Mix

Marketing Mix consists of the 4Ps Product, Price, Place and Promotion

…Different marketing mixes are required for different market segments. Find out what’s right for your food business so that you can compete in the business world.

Understanding marketing and promotion, for example:

  • Marketing and sales
  • Marketing and advertising
  • Marketing and public relations
  • Marketing with social media

Businesses can survive for some time with poor record-keeping, insufficient finance or a lack of management skills, but they cannot survive without a market.

I look forward to seeing you soon at A La Carte Training 1-Day Workshop ‘Restaurant Marketing for Beginners’ so that you can answer the question “why marketing is important for small business.”

Taste Success!

Linda

About us

For over 20 years, A La Carte Training has operated workshops training hundreds of new owners of a restaurant, cafe, coffee shop, catering business…in fact any type of food business.

A La Carte Training workshops have small numbers so lots of interaction with like-minded people. You'll gain knowledge and skills from firstly, a hospitality and business expert and secondly, from each other at the workshop. Our focus is on how to apply the content by using case studies, examples and activities. At the end of the workshop, you will go away with the knowhow to implement what you have learnt immediately into your own food business.

‘Free’ Monthly ‘Recipe for Success’ Newsletter

Why not subscribe to A La Carte Training free monthly ‘Recipe for Success’ Newsletter and discover the latest food industry news, hospitality & business tips and our ‘food for thought’ section to help you grow your management knowledge and skills. Don’t wait! Go to www.alacartetraining.com and enter your name and email in the newsletter SUBSCRIBE box - it only takes a few minutes!

What our food business owners say…

“A La Carte Training workshops were very informative and encouraging. Linda’s style of teaching and knowledge of the food industry is second to none. I feel confident to put into practice all I have learned in my new cafe! Thank you.” (Andree Bell, Cafe/Coffee Shop).

FAQs

What do I need to bring to the workshop?

Notebook, pen (optional: computer), food and drink (although you'll be able to buy food/drink at one of the many food outlets near the venue).

How can I contact the organiser with any questions?

Just email and you'll hear back within two working days.

What's the refund policy?

Attendees can receive refunds up to 7 days before your workshop start date. If you are unable to attend this workshop you can send someone on your behalf, or transfer to another workshop at a later date

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Date and Time

Location

Brisbane Square Library

266 George Street

Brisbane, QLD 4000

Australia

View Map

Refund Policy

Refunds up to 7 days before event

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