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Queensland on Tour New Zealand 2018

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Queensland on Tour, New Zealand 3-4 May 2018

Queensland on Tour will provide participating operators the opportunity to engage with the New Zealand tourism industry, including travel agents, product managers and reservation staff as well as selected travel trade journalists and consumer media journalists.

The objectives of the Queensland on Tour New Zealand 2018, Auckland are to:

  • increase awareness of Queensland’s destinations

  • raise the profile of Queensland’s tourism product suppliers

  • grow business opportunities with key trade partners

  • strengthen and establish travel industry relations with product and marketing managers

  • provide training sessions for retail sales and reservation staff

  • generate media exposure for destination Queensland and New Zealand marketing initiatives

Eligibility to Participate

Queensland on Tour is an extremely popular event with a strict criterion in place to ensure maximum exposure for participating products. Each product must demonstrate how they meet these criteria.

With only 40 slots available, preference will be given to Queensland based product to ensure the delivery of the experiential message, as well as showcase the depth and diversity of Queensland tourism product

Applicants must meet and demonstrate the following criteria:

- Suitability of product for the New Zealand markets.

- Availability of product in the New Zealand regions, appropriate booking facilities or inclusion in trade programs, and a brochure suitable for the New Zealand market.

- Demonstrated marketing activities in the regions including advertising in trade/consumer promotions and/or participation in previous in market initiatives.

- Long-term operational stability and commitment to selling to the New Zealand markets. Total emphasis must be on Queensland-based products. National operators or products representing destinations other than Queensland will be requested not to promote or sell those products.

- Preference will be given to relevant product represented by a Queensland/Australia-based delegate.

- Participants must have no outstanding debts with Tourism and Events Queensland.

Please note this is registering your interest only, please see the below prospectus for payment and itinerary details.

For further information, please contact Rachael Titter:



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