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Queensland on Tour Americas 2018

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Philadelphia

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Queensland on Tour, Americas 11-17 February 2018

Queensland on Tour Americas 2018 will be taking place from 11 to 17 February 2018 visiting Philadelphia, Chicago, New York City, San Antonio and Seattle. This event provides participating operators the opportunity to engage and train staff from 5 key trade partners in the United States including product managers, marketing managers and wholesalers reservation agents.

The objectives of the Queensland on Tour Americas 2018 are to:

  • increase awareness of Queensland as a destination
  • raise the profile of Queensland’s tourism product suppliers
  • grow business opportunities with key trade partners
  • strengthen and establish travel industry relations with product and marketing managers
  • provide training sessions for retail sales and reservation staff
  • generate media exposure for Queensland in the United States

Eligibility to Participate

Queensland on Tour Americas 2018 is an extremely popular event with Queensland industry and a strict criterion is in place to ensure maximum exposure for participating products. Each product must demonstrate how they meet these criteria.

With only 25 slots available, preference will be given to Queensland based product to ensure the delivery of the experiential message, as well as showcase the depth and diversity of Queensland tourism product

Applicants must meet and demonstrate the following criteria:

  • Suitability of product for the Americas market
  • Availability of product in the Americas market, appropriate booking facilities or inclusion in trade programs, and a brochure suitable for the United States market
  • Demonstrated marketing activities in the region including advertising in trade/consumer promotions and/or participation in previous in market initiatives
  • Long-term operational stability and commitment to selling to the Americas market
  • National operators or products representing destinations other than Queensland will be requested not to promote or sell those products – total emphasis must be on Queensland-based products
  • Participants must have no outstanding debts with Tourism and Events Queensland.
  • Preference will be given to applicants who demonstrate active participation in Regional and International Inbound Tourism forums
  • Receipt of requested materials and payment by deadline dates
  • Preference will be given to relevant product represented by a Queensland/Australia-based delegate

Please note this is registering your interest only, please see the below prospectus for payment and itinerary details.

Please click here to download the full prospectus

Please click here to download the indemnity form

For further information, please contact Michael Sommer: michael.sommer@queensland.com





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