Using Mailchimp to increase customer engagement & profitability

Presented by ANDREA ANDERSON

HANDS ON WORKSHOP - BYOD

Did you know that brands lose an average of 25% of their mailing list annually, and between 25-50% of customers become inactive?

If they are not communicating with you, they will be communicating with your competitors. Using Mailchimp as the main email communication platform, in this workshop you will learn:

• Setup of your newsletter for increased engagement
• The process for developing an automated response campaign
• 3 tricks to re-engage your old and outdated database
• How to integrate with other software platforms for automated communication

This is a hands-on workshop where you will be working inside Mailchimp and creating templates to send.

Important - Participating businesses must be aware that this information will be provided to the Commonwealth Department of Jobs and Small Business and the Commonwealth Department of Industry, Innovation and Science for program evaluation and reporting purposes and; they may be approached by a representative of the Department of Industry, Innovation and Science to complete a survey on the services provided.

PLEASE NOTE: To register for this event you must be a business (0-19 employees) and provide your ABN.

An ASBAS Digital Solutions Qld workshop in partnership with RDA Moreton Bay