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Put it to the Panel | ROI in PR: The challenges of meaningful measurement

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Location

Macleay College

Ground Floor

28 Foveaux Street

Surry Hills, NSW 2010

Australia

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Description

Please join Firebrand Talent at our free ‘Put it to the Panel’ event event specifically for those working in PR on Thursday, 24th August.


Topic:

ROI in PR: The challenges of meaningful measurement

The PR industry has traditionally been criticised for not being able to provide tangible ways to measure ROI. Now with the rise of digital and social media, a vast number of new measurement metrics have become available for practitioners, but have we become any better in ensuring our clients get valuable ROI for their PR spend?


Moderated by Senior Firebrand Talent Agent, Charlotte Flood, the panel will discuss:

  • Agency and client partnerships: How to ensure everyone is on the same page

  • Are we measuring just for the sake of it? Ensuring PR goals are truly aligned to business goals

  • Outputs vs. outcomes: Are we focusing on what really matters?

  • How agencies can use customer data and insights to deliver impactful PR strategies

We’re delighted to have five PR leaders on our panel:

  • Gemma Hudson | General Manager & Director @ WE Buchan

  • Claire Maloney | Co-Founder & Director @ The Bravery

  • Roberto Pace | Managing Director, FleishmanHillard & Eleven @ TBWA

  • James Wright | CEO @ Red Agency Asia-Pacific & Chief Commercial Officer @ Havas Group

  • Paul Cheal | Managing Director @ Honner


Join us in a relaxed, social and fun environment where we will provide wine, beer and pizza.

Spaces are limited and we are sure to fill up fast, so reserve your spot ASAP so you don’t miss out.

Feel free to invite your colleagues as well!

Date:
Thursday 24th August

Venue:
Macleay College
Ground floor
28 Foveaux Street
Surry Hills

Agenda:
6:00pm: Doors open with light food & drinks provided
6:30pm: Panel discussion commences
7:10pm: Audience Q&A
7:40pm: Concludes with opportunity for networking

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Date and Time

Location

Macleay College

Ground Floor

28 Foveaux Street

Surry Hills, NSW 2010

Australia

View Map

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