$66 – $71.50

Psychology of Persuasion Workshop Series

Event Information

Share this event

Date and Time

Location

Location

Lighthouse

65-67 Tennant Street

#6

Fyshwick, ACT 2609

Australia

View Map

Refund Policy

Refund Policy

Refunds up to 7 days before event

Event description

Description

To get people to say 'yes' to your product or service, you first must understand the people you are creating it for. That’s the realm of Psychology and by understanding some of the key principles of human behaviour you can create content that is far more likely to attract, convince and convert.

Did you know:

  1. By using subtle priming techniques on your website you can get visitors to remember key things about your brand;

  2. You can use the principle of ‘reciprocity’ by giving away something for free before you ask for something in return;

  3. You can leverage ‘social proof’ in your marketing and harness the ‘me too’ effect;

  4. The decoy effect in pricing is used to make people choose the most expensive option.

This 6-part discussion series will discuss the role of Psychology in marketing and some useful tips for anyone who regularly prepares the marketing content for their organisation.

When:
Workshop 1 - Principle of Reciprocity
Friday 11 May, 9:30am - 11:30am

Workshop 2 - Principle of Scarcity
Friday 8 June, 12:30pm - 2:30pm

Workshop 3 - Principle of Authority
Friday 6 July, 12:30pm - 2:30pm

Workshop 4 - Principle of Consistency
Friday 3 August, 12:30pm - 2:30pm

Workshop 5 - Principle of Liking
Friday 14 September, 12:30pm - 2:30pm

Workshop 6 - Principle of Consensus
Friday 12 October, 12:30pm - 2:30pm

Where:
Lighthouse
Unit 6, 65 Tennant Street
Fyshwick ACT

Cost:
$65.00 (+GST) per person, per workshop
$150.00 (+GST) for all workshops ($30.00 (+GST) per person, per workshop)


Please note no refunds within 7 days of the event date.

Spaces are limited for each workshop so please register as soon as possible.

Share with friends

Date and Time

Location

Lighthouse

65-67 Tennant Street

#6

Fyshwick, ACT 2609

Australia

View Map

Refund Policy

Refunds up to 7 days before event

Save This Event

Event Saved