Speaker: Ron Borland PhD, Nigel Gray Distinguished Fellow in Cancer Prevention, Cancer Council Victoria, and Professorial Fellow, University of Melbourne
Title: Using dual process thinking to understand hard to maintain behaviour change: Insights from smoking cessation
Theories of behaviour change have proved inadequate for understanding some complex behaviours like smoking cessation, although many have had limited domains of utility. My attempts to understand the complexity of smoking cessation has led to the development of CEOS theory, a dual process theory of behaviour. It provides a comprehensive analysis of the strengths and limitations of executive self-regulation towards goals in the face of operational or reactive processes which act in relation to the contingencies of the moment, but which ultimately control behaviour. In this presentation I briefly outline the key elements of the theory and show how it makes sense of the complexities of moving from consideration of the harms of smoking to becoming a long-term non-smokers, and some of the specific predictions it makes about behaviour, both complex changes and the effects of single episodes of influence I also explore the differing roles of non-conscious affect and experienced and expressed emotions, including in temporal discounting and decision making. In doing this I highlight the roles of stories in helping gain the affective force required to enact volitionally chosen goals. The theory also provides a framework for understanding the potential contribution of all, or nearly all, evidence based behaviour change techniques. I will give examples of its applicability from health communications through to intensive help programs.
Date and Time
Room 1123 Redmond Barry Building
Near corner of Swanston Street and Tin Alley
University of Melbourne
Melbourne, Victoria 3010