$53.24 – $2,608.27

Prototyping Crash Course

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Collective Campus

Level 1, 20 Queen Street

Melbourne, VIC 3000

Australia

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ABOUT THE COURSE

“Ideas are a commodity. Execution of them is not.” - Michael Dell

This crash course is for corporate innovation managers and teams who are looking to learn how to quickly, cheaply and effectively turn ideas into reality by learning how to build prototypes, acquire customers to perform testing and determine whether assumptions underpinning an idea are true or false.

There are countless idea challenges being run by large organisations these days but one thing we hear all the time from corporates is “we don’t have a pathway to help people turn their ideas into reality” or “ideas are easy, implementation is hard and expensive”.

The longer you run such challenges without taking next steps, the more likely employees are to become disgruntled and lose faith in your organisation’s innovation initiatives.

But how can we turn ideas into reality fast?

In today’s increasingly volatile, uncertain and ambiguous business and technology environment, we can no longer afford to take big bets on what we think customers want.

In today’s environment, it’s the corporate innovation teams that learn what customers actually want faster than anyone else that have a serious competitive advantage and in order to get this advantage we need to empower our people to become more adept at placing lots of small bets quickly to determine where the greatest opportunities lie.

Over one day you’ll gain exposure to and learn how to use different prototyping tools, how to profile and target the right customer segments and get your prototypes in their hands, how to define metrics of success and ultimately, measure the results of your prototyping efforts to determine next steps (go or no go?!).

Who Should Take This Workshop?

If you answer yes to any of the following questions then this course is for you.

  1. Are you new to an innovation management role?
  2. Have you been in the role for a while but not getting the results you desire?
  3. Are you already doing a good job at driving innovation but, like any innovator, looking for an edge?
  4. Looking to get involved in innovation initiatives at your company?
  5. Looking to reposition yourself for a career change?

Bonus Goodies

  • Corporate Innovation showbag (includes copies of the Innovation Manager’s Handbook volume 1 and the Amazon bestselling volume 2)
  • Friday the 13th secret bonus gift!
  • Lunch, morning and afternoon tea
  • Networking and insight sharing opportunities with other innovation managers


WHAT TO EXPECT

Learn

How to build:

  • Web prototypes
  • Mobile app prototypes
  • Problem and solution interviews
  • 3D model prototypes
  • Wireframe prototypes
  • Physical prototypes

How to get your prototypes in the customer’s hands:

  • Target customer segment profiling
  • Incentivisation
  • Social media ads
  • Email marketing
  • B2B outreach campaigns
  • Introduction to growth hacking
  • Introduction to Influencer marketing

How to measure the results of your prototyping campaigns:

  • Analytics tools
  • A/B testing tools

How to speed up your prototyping efforts:

  • Outsourcing tools
  • Automation tools


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Date and Time

Location

Collective Campus

Level 1, 20 Queen Street

Melbourne, VIC 3000

Australia

View Map

Refund Policy

Refunds up to 1 day before event

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