As part of our commitment to upskilling regional and rural publishers, the Walkley Foundation is hosting a series of ‘Lunch and Learn’ webinars on new business models.

Drawing on the experience of international publishers as well as five Australian independent regional publishers who participated in a new business model research project, Project Kookaburra, this series will take place over a week in late November, offering one free webinar per day.

The Project Kookaburra webinars are designed for publisher decision makers and journalists interested in the business of news publishing in regional areas.

Led by former Buzzfeed General Manager Simon Crerar and Regional and Small Publisher Innovation Fund Chair Megan Brownlow, each webinar will focus on a different business model and include a Q and A with the independent regional publisher who ran the pilot.

You can attend all or any of the following webinars LIVE via zoom, with the opportunity for Q&A in each session:

• Monday 23rd - How to use special events such as a Centenary to deepen relationships with readers and advertisers. Publisher: Sunraysia Daily, Victoria
• Tuesday 24th - How to leverage your cross-platform brand in a media kit. Publisher: Forty South, Tasmania
• Wednesday 25th - How to segment your audience to better target your content and advertising. Publisher: Yorke Peninsula Country Times, SA
• Thursday 26th - How to deploy newsletters to drive online subscriptions. Publisher: Fassifern Guardian & Tribune, Queensland
• Friday 27th - How to extend your geographic footprint with a digital rebrand. Publisher: Narrandera Argus, NSW

Date: Monday 23 November - Friday 27 November

Time: 1:00pm - 2:00pm each day

Register now to secure your place.

About Project Kookaburra

Project Kookaburra is an independent research program designed and run by Megan Brownlow, Simon Crerar and with participation from Mediality (formerly AAP Studio). It received arms-length funding from Google News Initiative. The five pilot programs ran from April to September 2020.