$0 – $15

Professor in a Pub - Visiting Friends and Relatives Information Session

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Location

Location

The Lake View Hotel

22 Wendouree Parade

Lake Wendouree, VIC 3350

Australia

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Refund Policy

Refund Policy

Refunds up to 7 days before event

Event description

Description

The following information session is brought to the members of Visit Ballarat


VFR travel is a significant proportion of Australia’s domestic travel market, comprising around half of visitor numbers. Tourism operators are well familiar with the term ‘VFR’ and accordingly, it is well known. However, despite its size, it is not well understood and the segment is regularly underestimated, ignored, and derided. However, VFR travel presents as an opportunity for tourism and event operators to market to. The segment is not only large but lucrative, and through creating tourism and event experiences for VFRs, it can additionally provide better touristic experiences for the VFR travellers as well as the hosts.

Who: Associate Professor Elisa Backer, Federation University

When: Thursday 21st March, 2019

Where: The Lake View

Inclusions:

  • Light food and drinks (beer/wine/soft drink)
  • Listen to Associate Professor Elisa Backer discuss VFR and the impact to your business
  • Opportunities to meet and discuss with Elisa Backer over a glass of bubbly

For any questions, email darcyanstis@visitballarat.org.au

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Date and Time

Location

The Lake View Hotel

22 Wendouree Parade

Lake Wendouree, VIC 3350

Australia

View Map

Refund Policy

Refunds up to 7 days before event

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