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Pricing Masterclass: Transformative Pricing Practices For Professional Firms


Wednesday, 30 May 2018 from 9:30 am to 12:30 pm (AEST)

Pricing Masterclass: Transformative Pricing Practices...

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Master Class Ticket 17 Tickets Ended $430.00 $22.49 $45.25

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Event Details

Innovim proudly welcomes back to Melbourne educator, speaker & writer Ron Baker, the world’s leading authority and thought leader on pricing in professional firms.


Ron will run a half day pricing masterclass for members of any of the professions who are seriously interested in transforming their businesses and improving their pricing skills. If you have heard Ron Baker before you know what a brilliant, inspiring, entertaining and thought provoking speaker he is. Ron confronts the conventional wisdom embodied in the traditional professional firm business model, which operates by leveraging people and hours.


In this masterclass Ron will share his top 10 pricing lessons every professional should know as well as also speaking on:

  • The state of value pricing in the professions
  • Why every professional should have a value conversation with their customers
  • Your customer defines quality not you.



Ron started his CPA career in 1984 with KPMG’s Private Business Advisory Services in San Francisco. Today, he is the founder of VeraSage Institute—the leading think tank dedicated to educating professionals internationally—and a radio talk-show host on the show: The Soul of Enterprise: Business in the Knowledge Economy.


Ron’s work takes him around the world. This will be the 16th time he has been in Australia. He has been an instructor with the California CPA Education Foundation since 1995 and has authored fifteen courses for them, including: You Are What You Charge For: Success in Today’s Emerging Experience Economy (with Daniel Morris); Alternatives to the Federal Income TaxTrashing the Timesheet: A Declaration of IndependenceEveryday EconomicsEveryday Ethics: Doing Well by Doing GoodThe Best Business Books You Should ReadPricing on Purpose: Creating and Capturing ValueMeasure What Matters to Customers; and Innovating Your Business Model.


He is the author of seven best-selling books, including: Professional’s Guide to Value PricingThe Firm of the Future: A Guide for Accountants, Lawyers, and Other Professional Services, co-authored with Paul Dunn; Pricing on Purpose: Creating and Capturing ValueMeasure What Matters to Customers: Using Key Predictive Indicators; and Mind Over Matter: Why Intellectual Capital is the Chief Source of WealthImplementing Value Pricing: A Radical Business Model for Professional Firms; and his latest book, The Soul of Enterprise: Dialogues on Business in the Knowledge Economy, co-authored with Ed Kless.


Ron has toured the world, spreading his value-pricing message to over 200,000 professionals. He has been appointed to the American Institute of Certified Public Accountant’s Group of One Hundred, a think tank of leaders to address the future of the profession; named on Accounting Today’s 2001 to 2007, and 2011 to 2017, Top 100 Most Influential People in the profession; voted number three, six, nine, five, and seven of the Top Ten Most Influential People in the profession in 2012—2017; selected as one of LinkedIn’s Influencer Bloggers; inducted into the CPA Practice Advisor Hall of Fame in 2018; and received the 2003 Award for Instructor Excellence from the California CPA Education Foundation.


Ron graduated in 1984, from San Francisco State University, with a Bachelor of Science in accounting and a minor in economics. He is a graduate of Disney University and Cato University, and is a faculty member of the Professional Pricing Society. He resides in Petaluma, California.

Have questions about Pricing Masterclass: Transformative Pricing Practices For Professional Firms? Contact Innovim

When & Where

Dexus Place
Level 14
385 Bourke Street
Melbourne, Victoria 3000

Wednesday, 30 May 2018 from 9:30 am to 12:30 pm (AEST)

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We help professionals transform their pricing to transform their firm.

In an age of disruption and informed purchasers, professional firms need to understand how clients derive value from the services & products provided, and align their pricing with this value, to provide transparency and certainty.

Our focus is helping professionals understand and be able to better articulate the value they deliver and then price their services according to the value as perceived by their clients.


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