Pricing and Monetization Strategies Masterclass

Pricing & Monetisation Strategies Masterclass

Join us for an exciting event where experts will share their insights on pricing and monetisation strategies. Discover innovative approaches to maximize your revenue and gain a competitive edge in today's market. This masterclass is designed to help you navigate the complexities of pricing and monetisation, providing you with actionable tips and best practices to drive success. Don't miss this opportunity to learn from the best in the field. Reserve your spot now and take your business to the next level!

You'll Learn:

⭕ How to Understand Your Customers' Perception of Value

⭕ How to calculate your Customer's Willingness to Pay

⭕ What Price Elasticity of Demand is (and why it matters)

⭕ How to Find your Product's Zone of Genius

⭕ How to map your Product's Matrix of Competitive Advantage

⭕ Factors to consider when Choosing a Pricing Strategy

⭕ Dozens of Monetisation Strategies Available

⭕ Pricing Psychology and Why it Matters during Messaging

⭕ The Psychological tools for Conversion

⭕ Legal and Regulatory Impacts on Pricing

⭕ Pricing & AI

You'll Receive:

✨ 4 hours of live Training with an experienced practitioner with 20+ years experience

✨ Recordings of the 3 hours Training, so you can re-watch as you need to

✨ Training Slides and further reading materials to continue your learning after the lessons

✨ Certificate at Successful Completion that you can Share

✨ Early invites to 💡Product Circle ⭕Chat (past recordings of Rich Mironov, Jared Spool, Ravi Mehta talks are here)

This is for YOU if you're:

🔥 New to Pricing or Monetisation

🔥 Product Managers,

🔥 Founders and Business Owners

🔥 Looking to maximise your Price and return

Who is the Instructor?

Irene Liakos is the Instructor delivering this training. She has:

✨ 20+ years experience in Product Management and Pricing Roles in large and small companies

✨ 5+ years experience teaching what she knows

✨ 3+ successful products launched that were award winning, world first or innovative game changers.

What have other said about Irene's Training?

" Irene's interpersonal communication style fostered an open and inclusive atmosphere where questions were encouraged and valued. This approach created a rich learning experience, allowing us to share and challenge perspectives and learn from each other's experiences. Irene tailored the pace to meet the group’s need, demonstrating adaptability and commitment to delivering value." - Nainika Chandekar

"Irene was a guest speaker during my Product Manager training at Westpac.

She spoke with us around stakeholder engagement, product release strategy, pre-implementation work, and post-implementation review.

Irene had a wealth of information to present, however her great strength was communication. Irene was able to engage with a very large group of inductees in a personable way, while still engaging the whole group. I learned so much, I couldn’t recommend her more!" - Elric Marshall

"I recently participated in Irene's Product Mindset training and was highly impressed by her knowledge and expertise in conveying the principles of the product mindset, along with her ability to provide insightful real-world examples and practical tools. Irene's approach is engaging and interactive, which has given me a fresh perspective and equipped me with practical tools to enhance my skillset for delivering successful product outcomes.

I recommend Irene to anyone seeking to develop a product mindset and advance their skills in product management." - Tom Flemming

" Irene was a presenter for a AGSM/UNSW short course that I recently took as a student. Oftentimes, these short courses cover theories from a conceptual point of view only, however, I found Irene's session to be engaging and insightful as she was able to bring the course concepts to life with her real-life examples and experiences, along with her ability to deliver these concepts in a clear manner. " - Adrian Tsoi

" Irene just completed 3 remote sessions of product training for the team at Class Ltd. Irene covered a huge amount of content in an engaging and interactive way, drawing on her own extensive experience and other case studies to bring the learning to life. We really valued what was delivered and highly recommend to other product organisations looking to build capability or provide a refresher on all good things product management." - Amy Johnson