B2B suppliers are being squeezed by customers to do more for less. Margins are reducing, the cost-to-serve is increasing, and contract compliance is largely ignored.

This webinar is for suppliers who have had enough of being treated like a commodity provider. If you want to be seen as a partner, if you want to replace freebies with extra fees, and if client profit growth is a priority this year, then get ready to Poke the Bear!

Paul Allen explains what attendees can expect

Who Should Attend?

• Business Owners and Leaders
• Sales Directors
• Finance Managers

This Webinar will demonstrate:

1. How to self-assess where you are vulnerable to margin loss
2. Where you're most likely to be missing out on incremental revenue
3. What it takes poke-a-bear (customer) with confidence & respect

Includes a live Margin Review !

Listen to the Qantas Business interview where Alan Kohler unlocks the methodology behind "Poking the Bear!"