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Alli Baker, Co-Founder and Director, HireMeUp Monday, March 4th from 6:00 - 7.30 pm
Media exposure can be an incredibly effective means for generating business, expanding your brand presence and stirring up interest in what you have to offer. But if you sit back and wait for journalists to knock on your doors, you’ll be waiting a long time! In this class, you’ll learn the best methods for getting your own PR. And the secret is, once you get the first few pickups, then the journalists really will start knocking!
This class is ideal for small business owners and entrepreneurs looking to gain media exposure without the cost of hiring a PR agency.
Student Takeaways:
What “PR” is and how does it work
Learn how to put together a media kit
How to brainstorm, write, structure and distribute a media release
Plan and outline a PR campaign
Identify your media targets, establish a relationship and create content that appeals to them
The best ways to approach journalists, editors, producers and bloggers
How to become a source Integrating your PR strategy with your marketing
Alli Baker is the Co-Founder and Director of HireMeUp, a revolutionary mobile and web platform dedicated to taking the pain out of finding part-time and flexible work. Her background in Journalism, PR and marketing has seen her work with a variety of companies from multi-national to small business. With a focus on print and online, she has worked with and written for several U.S. newspapers with circulations ranging from a few thousand to a few million such as the Philadelphia Inquirer, USA Today and the McClatchy Newspapers Washington bureau. Since moving to Australia, she has used her journalism training and previous experience working as a media researcher to run her own media and marketing consulting business advising small businesses on how to implement a low-cost, high impact media and marketing strategy. It was in the early stages of starting her consulting business that she co-founded, HireMeUp.
Can't make it? Sign up at General Assembly Sydney to stay in the loop on future events and classes.
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Check out our courses, classes and workshops here. We hope to see you in class soon!
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