Power-Up Small Business Program: Your digital marketing strategy for 2017
There's a million things a business can do in the digital marketing space. Some pursue the latest and greatest, but the success or failure of your digital efforts really comes down to the considered selection of digital activities appropriate for your specific market and the objectives driving it - aka the digital strategy.
At the first Power-Up workshop for 2017, Brisbane’s Chief Digital Officer Cat Matson and Reload Consulting’s Rebecca Scott cover the key questions businesses need to ask themselves before embarking on any online initiative and how digital can most effectively contribute towards their business goals.
Areas covered will be digital objectives, digital audience, the strategic digital mix and the central role of the website.
Date: 15 February 2017
Time: 5:45pm for a 6pm start
Location: Carina Leagues Club,1390 Creek Rd, Carina
Cost: $25+GST early bird, $35+GST full price
Places are limited- book now!
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Digital Brisbane, part of Brisbane’s economic development board Brisbane Marketing, is working to provide the city’s small-to-medium business sector with ideas and resources to assist them to grow their digital footprint which will help improve business efficiencies, promotion, product innovation and collaboration.